Working alongside medical and industry professionals as well as the most reputable brands on the market to make education and solutions around baby feeding easily accessible and comprehensible to parents and caretakers. Fed is Best aims to remove the guesswork and strip the unknowns out of the most fundamental task parents are faced with - feeding their littles. We do this by offering a stage-based shopping experience that maps products according to the general developmental ability of children at different stages. Fed is Best categorises a plethora of otherwise overwhelming lists of baby feeding products according to the following stages: Premature, Pre-Solids, Solids, Mom, Home.Our vision for fed is best is to create a community of parents all facing similar struggles while trying to troubleshoot on the go. By creating a stage-based shopping experience, we aim to educate and guide you on your baby-feeding journey to make it as easy and accessible as possible.We’re hoping to go beyond this as an online store and really forge a community where we can learn from each other to do, be and provide as optimally as possible for our babies.As parents ourselves, we know that when your mental health is looked after you’re able to be the best parent you can be. We’re hoping our platform gives all parents and caretakers one less thing to stress about.

Evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for companies across industries.In my role as a consulting marketing and brand coordinator, I am awarded the exciting challenge, privilege and power to disrupt brands from within, often being onboarded during company start-ups to spearhead strategies and internal creative teams. From there I become an integral puzzle piece in holding it all together to ensure brand consistency and effective marketing efforts across all platforms.My role within different companies often includes working alongside top board members, investors and c-suite individuals to develop and run all marketing and PR efforts. Property, finance, telecommunications and automotive industries are no strangers to me as my unique skill set, experience and keen strategy eye equip me with the abilities to set up and run any and all marketing efforts.

Over the past few years of creating content strategies, project managing deliverables, building brands, leading a team of phenomenal creative minds and being a part of the Entrepreneurial Association of South Africa, I’ve established myself as a content marketing specialist in the industry - able to conceptualize, execute and consult on content strategies, online content and marketing materials. I now offer a more focused set of solutions as a self-employed, remote-working, full-time mom (my best job of all time)• Website development and maintenance• Social media strategies, content creation and management• SEO-optimised blog writing and website content• Corporate Identity development and facelifts• Email campaign design and distribution• Search and Display ads

Leading a team and running an agency that manages ±18 client portfolios in the content marketing and digital PR space with a client base made mostly of small to medium businesses looking to partner with an agency that will walk a long road with them.

Responsibilities:1. SOCIAL MEDIA• Creating and executing social media content plans with valuable content that are consistent with other communication efforts. • Monitoring all forms of engagement on various social media platforms and directly engaging with online audiences to build long-term relationships.• Training professionals on how to create compelling content and use social media platforms to their advantage• Reporting2. VISUAL COMMUNICATION• Infographics• Graphic design• Photography3. COPY WRITING• Blogging for organisations on their behalf for organic SEO purposes. • Promotional material including print and broadcast copy.4. PUBILC RELATIONS• Devising communication strategies, policies and plans to coordinate internal and external communication efforts in an attempt to create and maintain long term relationships.Cassidy-Lynne also outsources professionals in their respective fields to provide the following additional services:• Web development• On-site SEO• Google AdWords

Being on time is of the essence in this line of work as my employer’s day is fully dependent on my punctuality. A great sense of responsibility is required when caring for another’s child and working within their own home.

Dealing with customers, daily cash ups, running errands, general admin and taking care of shop merchandise.

Booking and juggling appointments with clients, running errands, cashing up, processing payments, selling shop products and general admin