Cassidy Zobl Email & Phone Number

As Deputy Creative Director of Road & Track Magazine, I'm part of a team of two who art direct and design the visually led, uniquely art directed print magazine. One of my mail goals is to continually cultivate new international photography and illustration talent to stay ahead of industry design trends. We take pride in the visual approach of the magazine, and I strive to continually evolve our aesthetic.As part of my to goal discover untapped talent, I established and now run the R&T art department IG and Threads social accounts. These platforms give me the chance to meet new artists and to display the incredible work that brings our print pages to life. When possible, I create After Effects animations for digital versions of feature stories.Additional responsibilities include:• Develop brand materials: R&T gear, clothing designs, decks, promotional and event materials as needed.• Assist with digital story development and mentor junior digital designer.• Maintain Figma document for full-team viewing during the design and editing phase. • Color correcting, retouching, and profiling all art for print. • Track progress, invoices, payments, and insurance for each shoot hired out. • Production on photo shoots as needed.

Detroit, Michigan, United States

As CD, I was part of a team of five directors that help lead the agency’s content team. This team oversaw the development of the content group, the creative assets (from concept through promotion), identifies new business opportunities, and pitches new pieces of business to clients. I oversaw the day-to-day art direction and design of Chevy New Roads print and digital content, and OnStar digital content. I was responsible for developing and mentoring designers and art directors by promoting their individual strengths, developing necessary skills to help them grow on their career path, and creating opportunities for growth that I identify in each individual. This part of my job was extremely fulfilling and I was fortunate to help shape some incredibly talented creatives.I worked with the copy and account teams to translate marketing objectives into creative executions and solutions, then helped lead creative teams in brainstorming sessions. Once ideas made it through the brainstorming process, I worked with designers/ADs to develop the creative concept and tone boards that represented the vision. And once work had gone through the production phase, I helped prepare and present new work to clients, and client leadership teams.On my two main accounts, I developed and maintained workflow procedures that ensured work was completed creatively, efficiently, and on schedule. In addition I oversaw the budgets, and worked with partner agencies to supplement when necessary. I was still hands-on in the creative process, which I truly loved. I was responsible for concepting, producing, and directing photo shoots that pushed existing creative boundaries and expressed clients' brand objectives. And to ensure I was constantly developing our creative style, I researched design and photography trends, createed and developed relationships with new artists, and maintained existing relationships with current contributors.

Detroit

As an ACD, I had a dynamic role that was split into two parts. Part one: I was responsible for concepting against story ideas to develop creative story executions, directing photo shoots, and designing - all in a style that matches the audience and the specific goals of the brand I’m working on. I work with the editor/copy writers to concept and develop story ideas, to find ways to streamline our overall art/copy process, and to find ways to continually push the project’s creative boundaries. And I work with client representatives to ensure photo shoots, videos, and overall design is consistent with brand guidelines.Part two: I oversaw a team of wonderful designers. I delegated tasks according to each employee’s personal strengthes, created timelines, offered design direction, ensured deadlines were met, troubleshot any issues that arose during the process, and reviewed and edited my team’s final products before presenting the project/design to the ECD. I made it my goal to create a smooth efficient workflow by discovering and developing my team member’s personal strengths and delegating tasks accordingly. I also made it my goal to limit the number of day-to-day issues my ECD had to be involved in by handling as many as I could, while I kept her fully informed.

Detroit, Mi

I was responsible for art direction and design of magazines for both Cadillac and Chevy brands.I worked with the editor and editorial team to concept and develop story ideas, video shoots and interactive tablet magazine assets. Once a concept was approved, I traveled to the photo and/or video shoot location (mainly out of state) to work with the photographer I had selected for the particular assignment.I worked with client representatives to ensure photo shoots, videos, and overall design were consistent with brand guidelines.

Responsible for overseeing all aspects of the magazine's design: working with the editor to conceptualize stories, arranging, developing and scheduling photo shoots, hiring out photography and illustrations/graphics, collecting supplemental art, cover conceptualization and layout, page layout/design, working with the production department to get images print ready, proof markup, and final approval of magazine layout - all within the magazine's existing style guidelines.In addition, I'm responsible for managing budgets, negotiating freelance rates, teaching/training assistant designers, maintaining the magazine's identity, producing occasional web graphics (pertaining to magazine stories/sections), and working with the production director on editorial calendar deadlines.

- Worked with art director to generate ideas and create layouts- Planned and art direct shoots for department pages- Conceptualized photo shoots with photographers and stylists- Laid out feature stories and sections throughout magazine- Finalized magazines pages and prepare them for print

- Laid out product pages, section openers, monthly calendar, and stories outside the feature well- Assisted on photo shoots and with preparatory research and scheduling- Hired photographers/illustrators and conveyed art director’s ideas for the art- Assisted art director with scheduling models, product pick-ups and scouting locations for shoots- Generated story ideas and concepts for photo essays- Designed monthly department pages- Maintained monthly databases and magazine listings- Formatted text for stories and cleaned up copy after editor’s changes- Collaborated with in-house departments to design marketing materials

- Designed ads based on clients’ specific requests to fulfill their advertising objective- Color corrected and retouched photographs- Prepared digital files and magazine layouts for production- Created Hour Media advertising, marketing, sales and in-house identity materials- Publications included: Hour Detroit, New York Home, Detroit Home, Metro Detroit Bride, Carolinas Golf, and Michigan Links

Bachelor Of Applied Science (B.A.Sc.), Graphic Design

Visual Communications, Graphic Design