Cassie Allinger Email & Phone Number

Greater San Diego Area / Redding, Ca (Remote)

Leading all things paid media, growth & digital experimentation.Previously: Sr. Director, Paid Media---------------Wedgewood Weddings is the nation's leader in special-event venues with nearly 70 venues across 6 states. We feature incredible venues sprinkled from coast to coast with something for every couple.We make things delightfully easy! Get friendly, unbiased advice from wedding professionals, tap into their expertise, and make a team of wedding-obsessed friends who will help you at every step from 'Yes' to 'I do!'https://www.wedgewoodweddings.com

Hermosa Beach, Ca (Remote)

- Lead cross-functional account and marketing strategy for major brands- Expand CRO/UX agency services through strategic and operational improvements- Developed agile marketing project management process- Manage million+ monthly multi-channel marketing budgets- Channels: Paid Search, SEO, Native, Content, Social, Direct Mail, Marketing Automation, CRO- Craft strategic proposals/audits for new business- Mentor/train junior team members

San Francisco / New York City (Remote)

- Managed search-powered lead gen programs for high profile clients in the EDU and Mortgage verticals- Responsible for P&L, process development, internal/external relationships, and training- Consistently met margin and revenue goals, while improving lead quality and increasing volume- Implemented strategic UX and lead quality testing in coordination with the UX, Analytics, and Engineering teams- Streamlined search program launch process, reducing time to launch by 1/3 and easing communication with other key teams- Launched paid media (search/display/video) program for internal EDU lead generation website

Manhattan Beach, Ca

MARKETING STRATEGY & OPTIMIZATION: Work with the nation's top automotive groups to strategically grow their businesses. Optimize $500k+ in monthly advertising spend across paid, display, and social advertising channels. Drive strategy for OEM pilot programs and launches for brands such as Kia, CLCC, Audi, Ford.THOUGHT LEADERSHIP: Serve as subject matter expert in advertising to support internal teams. Mentor and train new Ad Performance team members. Represent company at industry events and meetings.PRODUCT DEV & OPERATIONS: Work with the Products and Engineering teams to strategically improve our internal management tools and client facing user interfaces. Specific projects included: campaign management improvement, dynamic campaign creation, API bid management.Previously: Senior Advertising Performance Strategist

Kingston, Ny

MARKETING STRATEGY & OPTIMIZATION: Worked with small businesses to Fortune 500 companies to grow their business through paid channels. Optimized $110K+ in monthly advertising spend to ensure that the clients hit their business goals and ROI targets. Tactics included: A/B testing (ads, landing pages), keyword research, structural audits, competitive research, statistical data analysis, reporting, and bid optimization. THOUGHT LEADERSHIP: Shared best practices and experiences internally and externally through platforms such as Twitter, the DS blog, and LinkedIn Communities. PRODUCT DEV & OPERATIONS: Developed automated tools using Excel, VBA and APIs to facilitate reporting and optimization. Implementation of these tools department-wide saved an average of 10 hours per month, per person.

Rochester, New York

MARKETING STRATEGY & OPTIMIZATION: Optimized $80k+ in monthly advertising spend to ensure that the clients hit their ROI targets and business goals. Tactics included: A/B testing, keyword research, audits, competitive research, and bid optimization. Conducted technical SEO audits for clients. Managed social and content marketing. PRODUCT DEV & OPERATIONS: Worked side-by-side with the lead programmer to improve management and reporting tools, including the design of an internal grading system. Spearheaded the launch and development of local SEO program.

Redding, California Area

ANALYTICS: Monitored store traffic and performance, created reports and performance dashboards for analysis, and made strategic improvements to Salesforce infrastructure.MARKETING STRATEGY: Developed cohesive strategy for marketing, public relations, and new customer acquisition. Managed web content, email marketing, organic and paid marketing initiatives, and social strategy.LEARNING: Here I worked alongside some of the most talented professionals and mentors I've ever met. I spent my days learning about: servers, networks, databases, server-side programming & front-end web development.

Rochester, New York Area

MARKETING STRATEGY & OPTIMIZATION: Built the Internet Sales department from the ground up, starting with sales and progressing to tackle analytics, merchandising, and marketing.LEADERSHIP & TRAINING: Led a team of 3-5 sales consultants to handle all internet leads, set appointments, and close deals. Responsible for process, performance management, and reporting. Researched, negotiated and oversaw training/implementation of new CRM technology across entire company.PRODUCT DEV & OPERATIONS: Optimized the internet sales and communication process through trial and error and vigorous testing. Internet sales increased to over 15% of total sales. Lead response times improved from months to less than one hour in less than 6 months.MARKETING AND BUSINESS DEVELOPMENT: Managed all online content, merchandising, advertising, public relations, social media, graphic design, photography, and more.