Cassie Augustine Email & Phone Number

Denver, Co, Us

United States

Equal Parts Strategy & Creativity--It doesn't take a cast of thousands or seven figures to grow a successful brand. We are a seasoned, multi-hat wearing duo – doing the work ourselves and also overseeing every detail from our expansive network of exceptional talent. Working alongside CEOs, CMOs, and marketing teams, we help brands define themselves. Through interviews, research, and work sessions, we'll uncover and guide how your brand most ideally lives. No brand is the same and that's why our creative development is thoughtfully tailored for each and every client. From brand-identity foundations to robust, multi-media advertising campaigns – we have extensive experience in all aspects of creativity. As partners in growing and fostering your brand's audience connections, we're all about making work that works. Being at the ready to pivot or share new opportunities is where instinct and data can truly propel what's possible.

Boulder, Colorado, United States

Market research, audience insights, and strategy development for Coupe and studio clients.

Colorado, United States

Marketing & advertising consulting from strategy through execution.-Audience Research-Human Behavioral Insights -Discovery Workshops-Brand Positioning & Foundation Development-Business Growth/Pitching-Marketing Strategy, Planning & Execution-Media Planning & Buying-Social Strategy & Execution-Creative Strategy-Client Relationship Management-Customer Engagement & Experience Strategy-Agency Leadership & Operations-Marketing Team Leadership

Landgate is a revolutionary open marketplace and valuation tool for landowners and resource buyers. The site allows transparent leasing or selling transactions for property rights including mineral, water, wind, solar and more.

Denver

Officially, I'm Partner/Chief Strategy Officer at Agency Zero in Denver. So what do I actually DO? Like most entrepreneurs—all kinds of things; business development, operations, employee recruitment and leadership—heck, sometimes I even make the coffee. But the role that I'm best at is that of brand strategist. I often get asked what a brand strategist does. I could go on and on about how brand strategy impacts the way customers view organizations...but I'll truncate. In short, a brand strategist finds the insights that turn people on to brands.Why are some brands wildly popular and others not? Do they offer a good product/service? One that people actually want/need? Is the price right? What's the benefit? Is it in market at the right time? Sold in the right places?All of these factors are obviously important. But when two brands do the same thing, equally well, what's the magic formula that makes one skyrocket to brand superstardom, and the other sputter out? Here's an example: Reviews indicate that several other brands make better tennis and soccer shoes than Nike, yet preference for Nike outpaces those brands by overwhelming amounts. It doesn't take rocket science to understand that it's the brand. Nike has turned their consumers into advocates. Their brand promise is to bring inspiration and innovation to every athlete in the world. And they live it. And people believe it. They consistently share the "why Nike" in a compelling way. That's the difference great brand strategy makes. And yes, Nike's colossal media spend helps as well.The job is to find insights on how to inspire targets through research and analysis. What do prospects care about? What need does the brand fill? Is there a position the brand can own that sets it apart from competitors? When these questions are answered, the brand has a platform to succeed.And on the best days, that's what I do. #ilovemyjob

Greater Denver Area

Full-service advertising agency consistently ranked in the Top 25 women-owned businesses in Colorado. Woman-Owned Business of the Year, Denver Chamber. Small Business of the Year, Women’s Chamber.Concepted and developed integrated marketing strategies and plans for brands throughout the country. Facilitated and/or conducted necessary research to find and structure unique insights that built effective advertising and business approaches. Developed overarching creative messaging that targeted specific audiences and drove consumer behavior change. Detailed out successful digital strategies based on key brand perceptions and audience analysis. Sought new innovations, leading-edge technologies and contrarian tactics to ensure brands would get results in cluttered markets. Orchestrated a staff of 21 through the concepting, creation and implementation of diverse projects including large-budget television spots, next generation digital executions, social campaigns and content strategy. Created tools to determine effectiveness, measure ROI, and evaluate awareness. Efficiently managed budgets through monthly, quarterly, and annual reviews. Measurable Results – Examples• Spearheaded agency growth of over 2000% in past five years• Promoted the agency to successfully land Colorado’s woman-owned business of the year award• Developed a digital campaign for an education group that outperformed benchmarks by 1200%• Crafted a $12,000,000 advertising plan that grew client volume over 200% within category• Wrote strategy for a launch campaign that achieved a 34% recall increase in five months• Built and executed a pediatric hospital campaign that inspired a 10% increase in ER visits • Developed a challenger-brand campaign that increased awareness 26% in four months• Researched/built a consumer service campaign that increased advertising believability by 13%• Designed a social strategy that quadrupled fan base and generated extensive engagement

Western Region

Created and coordinated special events and promotions to market Seagram products throughout Colorado. Personally managed Seagram brands including Grolsch, Steinlager, and Seagram Coolers for on-premise and off-premise accounts. Supported creation of outdoor and radio advertising campaigns. Conducted market research on the Colorado imported beer segment. Created and maintained sales tracking program. Drove 150% increase in sales of on-premise accounts in one year by spearheading incentive programs that motivated distributor personnel.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Bachelor Of Arts, Communication

Activities and Societies: VIP Student Ambassadors, University Tour Guide, Student Admissions Representative, Advanced Philosophy.