Cassie Cowsert

Cassie Cowsert Email and Phone Number

Strategic Marketing Professional @ Walker Brands
tampa, florida, united states
Cassie Cowsert's Location
Hobe Sound, Florida, United States, United States
Cassie Cowsert's Contact Details
About Cassie Cowsert

Over 16 years of experience marketing in various industries. Developing comprehensive marketing plans & budgets, executing/managing campaigns, account and project management, writing press releases, social content creation and media purchasing. Strong knowledge in real estate marketing. Experience managing a team of 10 employees. • Create, execute, manage and measure strategic marketing plans and ad campaigns• Placed and managed media budgets that include digital/online, print, radio, television and outdoor• Management of corporate brand identity creations and re-branding• Act as brand advocate• Plan, execute and analyze marketing research• Collaboration with strategy, creative and production teams• Coordinate and manage work with contractors, vendors and freelancers• Manage website, email marketing and social media content and execution

Cassie Cowsert's Current Company Details
Walker Brands

Walker Brands

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Strategic Marketing Professional
tampa, florida, united states
Website:
walkerbrands.com
Employees:
10
Cassie Cowsert Work Experience Details
  • Walker Brands
    Senior Brand Manager
    Walker Brands Jun 2022 - Present
  • Cotton & Company
    Director Of Account Services
    Cotton & Company Oct 2018 - Jun 2022
    Stuart, Fl
    Currently manage a team of 10 Account Executives and Junior Account Executives in addition to managing key agency accounts. Includes executing all hiring and training. Serve as a team leader and strategy resource. Assist with onboarding of all new clients. Oversee and assist in content creation for print, digital, and social media campaigns.
  • Cotton & Company
    Senior Account Executive
    Cotton & Company Feb 2015 - Oct 2018
    Stuart, Fl
    Senior Account Executive at real estate marketing firm. Served as lead Account Executive on company’s most critical clients. Worked directly with real estate Developer clients in overseeing planning, budgeting, and execution of yearly marketing plans. Served as client’s main contact within the agency and reported updates to agency president and CEO. Mentored and assisted agency’s Account Service Team. Promoted to Director of Account Services after three years of employment.
  • Red Spot Interactive
    Senior Marketing Account Manager
    Red Spot Interactive Aug 2014 - Feb 2015
    Jupiter, Florida
    In addition to managing agency’s critical clients, served as a mentor to Account Management team and assisted with strategy and onboarding of new clients.
  • Red Spot Interactive
    Marketing Account Manager
    Red Spot Interactive Jul 2013 - Aug 2014
    Jupiter, Fl
    As a Marketing Account Manager, I was responsible for maintaining advertising plans for clients in the Medical and Industrial field. Included in these responsibilities were digital advertising, website maintenance, e-blast, creative campaign development and launch, media planning, creating ROI reports, managing social media, SEO, tv, radio, print and ppc campaigns.
  • Warehouse Twenty One
    Account Manager & Media Buyer
    Warehouse Twenty One Dec 2008 - Jun 2013
    Cheyenne, Wyoming Area
    Primary responsibilities included account direction and management, marketing plan and campaign strategy, project and budget management, media purchasing/contracting, day-to-day client communications, campaign management and execution. In a nutshell, ensuring that everything satisfied the client’s needs. Keen on meeting deadlines and keeping the creative types in the office on task.
  • Wyoming Department Of Workforce Services
    Marketing Specialist
    Wyoming Department Of Workforce Services May 2006 - Dec 2008
    Cheyenne, Wyoming Area
    Develop and execute marketing plans; design and execute marketing research projects; assist in the development of marketing collateral; manage printing activities; media procurement and management; ad creation; write and review content for publications and websites; assist in media relations (writing press releases, arranging and overseeing media interviews, writing talking points); help manage company Wellness activities; help manage internal communications and marketing. Report directly to Public Information Officer.

Cassie Cowsert Skills

Advertising Marketing Strategy Social Media Account Management Media Planning Project Management Email Marketing Media Relations Marketing Public Relations Press Releases Marketing Plan Creation Press Release Development Web Design Development Of Strategic Marketing Plans Seo Media Purchase Media Placement Web Content Management Creative Direction Website Development Graphic Design Integrated Marketing Market Planning Strategy

Cassie Cowsert Education Details

Frequently Asked Questions about Cassie Cowsert

What company does Cassie Cowsert work for?

Cassie Cowsert works for Walker Brands

What is Cassie Cowsert's role at the current company?

Cassie Cowsert's current role is Strategic Marketing Professional.

What is Cassie Cowsert's email address?

Cassie Cowsert's email address is cc****@****cpa.com

What schools did Cassie Cowsert attend?

Cassie Cowsert attended University Of Wyoming, University Of West Florida.

What skills is Cassie Cowsert known for?

Cassie Cowsert has skills like Advertising, Marketing Strategy, Social Media, Account Management, Media Planning, Project Management, Email Marketing, Media Relations, Marketing, Public Relations, Press Releases, Marketing Plan Creation.

Who are Cassie Cowsert's colleagues?

Cassie Cowsert's colleagues are Matt Mceachern, Thomas Plummer, Jennifer Hart, Ron Walker, Nikki Shumann.

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