Cassandra Huffman Email & Phone Number

New York, New York, United States

New York, New York, United States

- Pitch local, national and affinity media, securing over 650+ original hits and thousands of reprints- Supported the National Infertility Association’s response to the Alabama Supreme Court ruling that halted IVF and secured thousands of media hits and planned and executed an in-person press conference- Created and implemented earned media plan for named-SCOTUS plaintiff, securing 40+ original hits and 1,000+ reprints, which uplifted their work and advocacy to national top-tier outlets- Strategized and coordinated two in-person media roundtables for state legislators and 10 national reporters to discuss reproductive rights and democracy- Strategize earned media plans for clients focused on social impact issues, including reproductive rights, racial justice and democracy, creating proactive pitches and communications strategies and tactics- Build and maintain strong relationships with top-tier print reporters and broadcast producers to gain media coverage and secure bookings across local, state and national outlets- Conduct rapid response pitching and track media interest and clips to ensure efficient processes- Train clients in small groups about media relations and provide best practices for interviews - Support project management with notes, next steps, work plans and status check-ins on a regular basis- Client have included, in addition to clients as a fellow, ACLU, RESOLVE, State Voices and more

New York, New York, United States

- Pitched local, regional and national media, securing over 30+ original media hits for clients- Contributed to project management processes to ensure tasks were completed on time with high quality- Attended trainings and instructional meetings from agency leaders to enhance communications skills- Clients included the State Innovation Exchange's Reproductive Freedom Leadership Council, Color of Change, the A. James & Alice B. Clark Foundation and Grads of Life

Gainesville, Florida, United States

- Created and curated content for official UF PRSSA social platforms to increase awareness on campus- Pitched and continued to implement a themed style guide to create a cohesive brand image - Oversaw public relations efforts of UF PRSSA by providing leadership to social media committee

Gainesville, Florida, United States

- Created visually appealing graphics for the UF PRSSA Instagram to inform followers on upcoming events, news and public relations topics- Designed and implemented two weekly features of ephemeral content that increased engagement- Collaborated with a small group to create a cohesive brand image for the organization

Gainesville, Florida, United States

- Strategized ways to improve and grow the organization through recruitment and public relations efforts- Collaborated with other executive board members to implement objectives that meet the organization’s goals - Formed partnerships with local nonprofits to provide hands-on experience for active members- Evaluated performance from previous year and implement new ideas to enhance member experience

Gainesville, Florida, United States

- Contributed to the development of the new student organization intended to create opportunities for fellow classmates in the public interest communications field- Constructed and managed a budget and membership dues to create a savings and spending allotment for the organization- Crafted the style guide and brand image by creating color palettes and the logo that were implemented throughout the social media platforms - Led a social media and recruitment committee by assigning tasks that helped expand the organization

Gainesville, Florida, United States

- Organize venues and vendors to accommodate 150+ attendees while following COVID-safety protocols - Plan activities that drive inspiration to network and connect over public interest communication topics- Collaborate with a small team to arrange logistics for the four-day event to ensure it runs smoothly

- Researched and vetted over 100 nonprofits in target areas to increase geographically centered audiences- Onboarded five nonprofits to CariClub’s platform through effective communications- Communicated with hundreds of nonprofits to ensure up-to-date information to maintain relationships- Organized nonprofit information, a social media calendar and communication efforts simultaneously

- Researched the industry specific to the client to produce ideas beneficial to the brand - Collaborated on ideas for social media management strategies to grow the client’s platforms- Strategized ways to grow mutually beneficial relationships with the target audience through meaningful and shareable content

Gainesville, Florida, United States

Gainesville, Florida, United States

Public Relations, Public Relations, Advertising, And Applied Communication, Summa Cum Laude

Activities and Societies: Alpha chapter of PRSSA and PICSA

Public Relations

Activities and Societies: Special Olympics College at UF, Gamma Phi Beta, March of Dimes, University of Florida Green Greeks