Cassie Patterson Email & Phone Number

Nashville, Tennessee, United States

I work with our account managers and corporate teams to ensure that clients stay happy with their digital footprint, informed on what is working and engaged when troubleshooting solutions to overcome any performance issues.

Greater Nashville Area, Tn

Helping train account managers, campaign specialists and product specialists to set up, monitor and up sell digital campaigns and websites.

Knoxville, Tennessee Area

I currently oversee the digital department for SummitMedia's Knoxville market. My position consists of managing the digital orders of 14 Account Executives. I’m Google certified and well versed in selling targeted display, targeted email, SEM, social media advertising, and other digital marketing tools from multiple vendors. I lead sales training sessions on various digital topics and ensure one on one time with the sales staff on a in order to craft proposals or brainstorm new ways to help our client’s campaigns be successful. I have considerable experience in the field with sales staff pitching new campaigns or conducting reporting calls to help educate our clients about their own campaigns. In addition to consistently hitting my quarterly revenue goals, I assist each radio station with their social media strategy as well as branding for each of their contests and promotions while also managing 4 radio station websites (Star1021fm.com, Hot1045.net, 931wnox.com, Q100country.com). I design all print and online graphics for each of our stations and have crafted a visual brand that has successfully allowed these stations to stand on their own in a crowded market.

Knoxville, Tennessee Area

I currently oversee the digital department for Scripps Radio’s Knoxville market. My position consists of managing the digital orders of 14 Account Executives and 4 radio station websites (Star1021fm.com, Hot1045.net, 931wnox.com, Q100country.com). In addition to consistently hitting my quarterly revenue goals, I assist each radio station with their social media strategy as well as branding for each of their contests and promotions. I design all print and online graphics for each of our stations and have crafted a visual brand that has successfully allowed these stations to stand on their own in a crowded market. I’m Google certified and well versed in selling targeted display from multiple vendors. I lead weekly sales training sessions on various digital topics and ensure one on one time with the sales staff on a daily basis in order to craft proposals or brainstorm new ways to help our client’s campaigns be successful. I have considerable experience in the field with sales staff pitching new campaigns or conducting reporting calls to help educate our clients about their own campaigns. I have built the digital department for Scripps Radio’s Knoxville market from the ground up and it is currently the most successful and efficient division in the company, measured by our core metrics and key performance indicators.

Knoxville, Tennessee Area

I work with the sales team to coordinate digital orders along with broadcast orders. I go on clients meetings, input all digital orders and oversee day to day tasks concerning all 4 station websites, apps, streams and social media accounts.

Knoxville, Tennessee Area

I wrote entertainment news stories for all Journal Broadcast Group websites across the country.

Knoxville, Tennessee Area

I maintained the digital presence of Star 102.1, Q 100.3, Hot 104.5 & Classic Hits 93.1, including their websites, social media accounts, weekly newsletters and all digital promotional obligations.

I work on greeting cards, catalogs and order forms

I worked on email blasts, signage and postcards for different events. I also did some logo designs along with executing a book with helpful information specifically for graphic design interns at the chamber.