Cassie Anderson Email & Phone Number

London, England, United Kingdom

Earth Blox, is a no-code Earth observation software company that gives easy access to a range of metrics and analytics for the monitoring and quantification of climate and nature disclosures.

Remote

I'm a marketing and communications consultant for impact-driven technology companies. I translate emerging tech into marketing communications that clients, investors and partners buy into.I can help you● win new business● secure investment● attract the best talent for your team● become your industry ‘go-to’ for media and eventsIf you work in impact-driven tech and want to market your business more effectively, please get in touch.

London, United Kingdom

MD Consulting is a boutique London-based marketing services agency, focused on achieving results for businesses operating within financial markets, specifically FX, FinTech, and RegTech.Our services include strategic marketing, design and branding, public relations, industry awards and profile-raising.

Edinburgh, United Kingdom

The ID Co. provides online identity verification services in over 32 countries. As one of the first employees I was involved in a MVP launch, B2C and B2B proposition development and market testing, restructure and product pivot. Reporting to the CEO my responsibilities included B2B lead generation to support revenue generation, B2C brand development to drive user growth, managing direct marketing, communications and Public Relations, brand, advertising and promotions and market research with a small team and budget. Key Results:Exceeded monthly lead targets through digital marketing strategy combining organic and paid search, email marketing, webinars and case studies.Digital marketing footprint contributed to company recognised as Edinburgh’s fastest growing startup in 2013 by data company Mattermark. Developed event management process to optimise lead generation and brand exposure through high profile tradeshows; Money2020, WebSummit, Finnovate and LendIt. Managed consumer education video campaign that went viral, reaching 50,000 views in the first week. The video was covered by Mashable and YouTube and has over 90,000 views today.

Dundee, United Kingdom

FlockEdu was application designed to open-up education, connecting teachers with adult learners and low-cost venues for face-to-face classes. Through my connections in Girl Geek Scotland, I joined this crowdsourced startup over three hack weekends in Dundee. Part of the marketing team helping develop proposition, set up and run social media activity and plan a PR roadshow launch across the UK. This provided a great opportunity to expand my business network and keep my skills fresh.

GFI Software (formerly Hound Dog Technology) specialised in software solutions for the global SME market. In July 2009 GFI acquired HoundDog Technology, a web based remote monitoring and management toolset used by IT support companies. In this role I progressed to managing a small team within months of joining the company and continued in a senior leadership role as the company scaled. Key Results:Managed bi-monthly Direct Mail campaigns to 60,000 contacts in 14 countries; message generation, design briefs, coordinating mail fulfilment supplier and measurement. Created data cleansing guidelines which resulted in the marketing database reducing by one third, saving £5k per campaign whilst maintaining response rates. Prepared award submissions resulting in Best MSP solution at Gartner Group's IT Channel Vision Awards, 5/5 Tech Stars from CRN Reviews, and shortlisting for CRN's Software Vendor of the Year. Managed website development projects, video case study production, and business development program for customers, with a focus on content writing and editing, to drive leads. Led the Dundee team in the rebrand and re-launch of HoundDog Technology as GFI MAX.

Melbourne, Australia

Air Radiators design and manufacture engine cooling systems for the rail, mining, power generation and heavy truck industries. I joined the team at assistant level and progressed to coordinator taking on increased responsibilities for marketing communications within the business. Key Results:Prepared an entry for a prestigious industry accolade resulting in Air Radiators induction in 2006. Awarded Employee of the Month, August 2006 for leadership role in the development of a set of company values designed to improve workplace culture and boost employee morale. Successful launch of company’s quality focus program, including presentation to 150 employees. Managed the corporate profile, website, and communications and provided marketing support to the sales team for local and international trade shows.

Diploma In Professional Digital Marketing, Marketing

Earners of the Diploma in Professional Digital Marketing (Level 6) have developed the knowledge, skills and understanding to support.

Bachelor Of Arts, Public Relations, Journalism, Marketing