As a committee memeber my role is to provide an avenue for emerging marketers to be better marketers with specific programs and content to meet their development needs and provide a voice for emerging marketers to influence ADMA’s program to ensure their needs are met now and in the future.

Lead commercial performance analyst responsible for engaging and empowering stakeholders across the business to improve the delivery and utilisation of digital revenue reporting and marketing analytics.- Design and develop cross-functional business intelligence dashboards using Tableau- Contribute to digital analytics thought leadership with emphasis on customer journey analytics- Management and refinement of the digital insights warehouse- Support the delivery and execution of the digital revenue enterprise architecture rebuild- Interpret and articulate key insights to executives including monthly board reporting analysis- Support analytics testing and quality assurance for key projects and new website deployments- Work with Data Scientists to develop new performance metrics such as consumer segmentation and profiling (RFM, CLV and propensities)- Manage current monthly forecast reporting and develop future methodologies utilising big data and predictive analytics- Build an experiment reporting platform to drive automation, insight centralisation and scale-ability- Support organisational analytics capabilities through the up-skilling of key stakeholders

Support the Account Management team coordinate 340+ digital campaigns a month whilst providing data driven insights to support internal and external client engagement strategies. - Govern and optimise core digital revenue attribution, billing and forecasting models- Tailored digital and marketplace campaign analysis- Daily monitoring of digital metrics across 30 verticals and provide benchmark analysis- Web Analytics - Google Analytics and various ad servers- Conversion Rate Optimisation - Landing page and commercial agreement analysis- Dashboard creation for internal and external clients- Website and user experience optimisation through supporting the Digital Optimisation Lead in ideation, scoping, business specifications, compliance, quality assurance and reporting on qualitative and quantitative outcomes- Daily tag management across multiple product assets- Contribute to the content monetisation strategy for the table embed digital product- Inventory analysis across all channels- Assist client mockups

Subject matter expert for Banking products across Australia and New Zealand- Key stakeholder within Canstar Star Ratings process; supporting methodology delivery, data collection from external clients and auditing and finalisation- End-to-end project definition, scoping and testing of database core migration- Assist Ad Hoc data requests for competitor analysis, comparison rate, market share and TVC due diligence

Deliver Retail and Small Business Banking solutions to clients within the Brisbane City region. Across a range of banking products I provided tailored solutions by collaborating with various specialists, managing the end to end completion of:Personal:- Accounts (Transaction, Savings & Trusts)- Loans (Personal, Car & Home Loans)- Insurances (Home and Contents & Car)- Wealth (Superannuation, Personal Insurances, Investing)Small Business:- Account creation (Basic, Trusts, Forex)- Small Business Finance (Asset Finance, Credit Cards, Overdrafts, Working Capital and Loans)- Merchant services- Bank GuaranteesKey Achievements:- Recognised by Migrant Services, CommSec and Marketing for business development initiatives- Host of the Migrant Financial Services Night 2016- Identified a $120 mil commercial finance aged care deal through my Chinese network- Shadowed Trade Finance unit for exposure in services related to Credit Finance and Forex

Responsible for strategy execution and management oversight of ACYA's 22 Australia-based operations.- Support function for individual chapter leaders in delivering core values: people2people connections, leadership and cross cultural development- Ensure governance of existing MOUs- Delivered the signature ACELS event to promote membership sustainability and leadership growth- Provide various Internship and Volunteering opportunities to members for external clients- Leveraged ACYAs network to deliver an on-boarding program for DFATs New Colombo Plan recipients- Twice invited to attend Parliament House as a representative of the Youth Leader in the Australia-China spaceAustralia-China Emerging Leaders SummitOver 4 days between July 30th and August 2nd 2015, 80 of the brightest young minds from across Australia and China congregated in Sydney for the annual Summit. The initiative aimed to provide professional development, networking and up-skilling opportunities for the delegates. Since its conception I was responsible for providing oversight and direction in:- Recruiting and leading a team of 5 within a 13-week period.- Negotiating partnerships and sponsorship with the Australia-China Council, China Studies Centre, Geoff Hardy Wines, Australia China Media Group & Australia China Business Council

Often assisted the ACBC QLD & NSW with events including but not limited to:- Australia-China Economic and Trade Forum- Annual Canberra Networking Day- Queensland Trade and Investment Forum

Sunglass Hut, Akasha Furniture & Industrie Clothing

Founded the ACYA QUT Chapter and established a platform for members to gain the skills, cultural and professional exposure needed to develop professional networks across a range of industries in the Australia-China space. - Lead an executive team of enthusiastic and passionate young professionals dedicated towards the mission of bilateral relations. - Maintained a delicate network of relationships with university and corporate partners.