With 18 years of experience in marketing, and an impressive network of talent, I co-ordinate marketing and content solutions for start-ups, entrepreneurs, SME's and brands with big hearts and even bigger ambitions. I offer a truly elastic solution to brands who can't afford big agency retainers or a full time Marketing Manager, but who so deserve access to the best talent out there.Whether it's developing your brand identity, building your online presence, managing your social media communities, video content, thought leadership pieces, design, packaging, media placement, editing, marketing strategy ... you name it and I will pull in the best talent to deliver.Brands and industries I am proud to have added value to: Stellenbosch University, Mahala, Habitat for Humanity, Stonehill International, Cocoon Bedding, Gap It medical cover, Strandloper Apparel, Augos, Watt42, The Stellenbosch Law Clinic, Rolling Nicks, The Lotus Tower, Alu-Cab and the driving of an exciting initiative for content for the Disabled Community.

Alongside running Cat&Co I contracted to Retroviral as an Account Director across several brands. For this dynamic, award-winning powerhouse of an agency I worked on HTH, BB Bakeries, The Unlimited, Amstel and Lil-lets UK & SA. With industry-legend Mike Sharman (a 40-under-40 winner) at the helm, Retroviral delivers high-impact content that quite literally goes viral (think "My Kreepy Teacher"). If you're looking for a more scaleable agency solution to deliver outstanding work, hit me up so I can connect your brand with this incredible team.

Leading the account of the largest blue chip client of the agency, Pick n Pay, as well as BMW Motorrad. The scope of the role spanned the delivery of the commercial results, excellent client service, content strategies, campaign concepts and implementation, internal comms, content-based solutions for e-comm and digital optimisation, video production, social media content, community management, and print magazines.Key responsibilities:1. Strategy: Implement client strategy across a range of platforms, and manage and oversee all requirements2. Relationship management: Deliver outstanding client service to my clients, partnering to curate and execute an appropriate content strategy and client service plan, and ensure that the scope of work was delivered to a consistently high standard3. Monitor and measure performance: Effectively manage and monitor the quality of work, ROI to client and profitability of the account across all content deliverables.4. Budgets: Set, manage and achieve budgets5. Team: Management, mentoring and growing my team6. New business: Identify and create opportunities for business growth

As Head of the Agency Division, I was responsible for client service, commercial delivery and team management. My portfolio was a collective of blue chip clients for which we provided strategic, creative, effective and measurable content marketing solutions. These included Mediclinic, ER24, Vodacom, Bankmed, Libstar, Pegasys, the UCT Graduate School of Business, Toyota, Lexus and Mazda.The output of content production which I oversaw, spanned video, online, social media, experiential and print formats. It was all about effective, compelling marketing with measurable ROI being the key objective.My role took on the responsibilities of team leadership, strategy, client service, revenue growth, budget management and new business acquisition.I'm an enthusiastic leader, dedicated to enabling a collaborative, happy working environment that points to innovation, individual growth and fearlessness. We did what was right, not just what was expected.

I headed up the Lifestyle Division - a group of owned and client brands, for which we developed full content marketing solutions for this period. Our work spanned video, online, social media, experiential and print formats. Effective, compelling marketing with measurable ROI was the objective.The key responsibilities of this role were leadership, strategy, client service, revenue growth and new business acquisition. The brands that I was responsible for included Visi, Vodacom, All Out Rugby, The International Wool Board, Golf Digest, Mediclinic, ER24, Spazio, Nedbank Golf Challenge SuperSport Celebrity Shootout, Plascon and Sawubona (SAA's inflight magazine).

A consulting service for brands looking for solution-driven strategies that simply and clearly plotted a roadmap for their communications / content. I believe strategy needs to be intuitively accessible to all employees and that's what I delivered. Considered, detailed, simplified and easily understood plans of action. Because that's where a strategy's value lies - in its practical application. Additional services included supporting budgets to deliver the strategy, detailed scorecards to facilitate implementation, design and presentation strategy for internal comms, staff training workshops and writing/ copy-editing of communication pieces.

I drove all marketing initiatives forward to ensure global communication and roll-out into 122 markets around the world. Managed, motivated and co-ordinated the marketing and design studio. Introduced a project management system and systematically migrated various departments across the business onto the system. Drove change and momentum in enhancing the company culture at an important inflection point of the business' growth and development.Areas of responsibility were varied, and included project management / planning of the rebranding of an established global brand, line and range extensions, the global launch of a new product range into an unestablished skincare category, internal and global communications, team management, the strategic development and launch of an internal e-Commerce platform, consumer websites, a distributor-based mobile app, the co-ordination of an international distributors' conference, the build of a new factory and the co-ordination of the migration from outsourced to own manufacturing across all production lines.

A senior, high-pressure position: responsible for the commercial delivery of targets as well as the development and implementation of strategy for both owned and Client accounts. Team leadership, Client Service, in-depth budget management and being the glue across internal departments were all key functions of the role.Woolworths TASTE and W Mag: Client Service, strategic development, account growth and brand extensions. During my tenure on these accounts we won multiple awards for excellence in Content Marketing and relaunched the consumer website TASTE.co.za. I consistently delivered my Clients' objectives as well as the business' financial targets year-on-year.VISI: I worked on VISI from it's relaunch in 2012, during which time we reversed its downward trajectory to a very successful magazine, with ever-increasing audiences and revenue. Relaunched VISI.co.za. I consistently delivered growth and financial targets. During this time, the title won multiple awards for excellence in Content Marketing.Yuppiechef: We pitched and won this new account in 2015 - successfully launching TABLE Magazine. ROI was demonstrated through compelling research results - all Client's objectives met and exceeded. This print solution for e-Commerce was a first for the South African market.New Business / Account Growth: A key deliverable of this role was the commercial strategy set to achieve hefty goals. I consistently did this year on year through the acquisition of new business as well innovations for existing Clients, which rendered revenue / account growth. Projects and pitches included Hello Magazine, Plascon Spaces, Yuppiechef, Shimmy Beach Club, Mercedes Benz SA, Today with Woolies and the WW Recipe Book Collection.

English Teacher (January – June 2010, January – August 2011)Backpacked through South East Asia in between contracts

Consumer Engagement for DUNHILL South Africa. Event and campaign conceptualisation for the Africa Middle East Region. Project managed numerous consumer engagement touchpoints, aligning to BTL Marketing Strategies for BAT's Global Drive Brands. Assigned to task team to define "The New Way of Marketing" and innovate in an ever restricted legislative market. Event conceptualization and management - Client service - Project management - Development of Global tookits, international alignment of brand in multiple end-market - Account management - Social media research - Consumer Engagement - Dunhill Magazine (full project management); Art Direction, Copywriting, Editing, Content Direction, .

Copy Writer, Promotional and Event Manager - Client service - Account management - Project management - Promotions manager - Copy writing - Event conceptualization and management - Consumer engagement - Budget Management