Catalin Dascalu Email & Phone Number

Otopeni, Bucharest, Romania

In MINIPRIX, I was responsible for driving digital transformation, optimizing sales channels, and enhancing customer experiences to achieve significant growth in both B2C and B2B segments. My activities encompassed strategic planning, implementation, and cross-functional team leadership.Strategic Responsibilities:Defined and implemented comprehensive digital strategies for the company’s online presence. I set short- and long-term objectives to boost sales and brand awareness across digital platforms.Sales Channel OptimizationManaged eCommerce operations, ensuring seamless functionality of online stores and omnichannel integration. Coordinated sales channels across websites, marketplacesLeadership ResponsibilitiesSupervised key departments, including Digital Marketing, IT, Customer Support, and eCommerce Logistics. I delegated tasks effectively and monitored team performance to ensure alignment with business goals.Performance and AnalyticsKPI MonitoringEstablished and tracked key performance indicators (KPIs) such as online sales, conversion rates, and customer acquisition costs.Data-Driven OptimizationLeveraged consumer data insights to refine marketing campaigns and improve user experience, ensuring strategies were aligned with market behavior and business objectives.Collaborations and Campaign ExecutionI worked closely with Kaufland on several initiatives to enhance brand visibility and drive foot traffic to our physical stores. This included:In-Store ActivationsManaging promotional campaigns through in-store promoters and creating engaging presentation videos displayed at checkout points.Out-of-Home (OOH) Advertising:Executing strategic OOH campaigns in the parking lots of high-traffic Kaufland locations, effectively attracting customers to our physical stores.By combining strategic planning, digital transformation, and effective leadership, I successfully contributed to the company’s growth, market presence, and operational efficiency.

Micul FermierDigital Marketing and Sales StrategistIn my role at Micul Fermier, I focused on driving sales growth for both B2C and B2B channels through comprehensive strategies and implementation. I developed and executed digital marketing campaigns designed to optimize customer reach and engagement, leveraging various platforms to achieve measurable results.Beyond digital initiatives, I coordinated corporate events to enhance brand visibility and customer relationships. Additionally, I optimized the sales and delivery workflow to ensure efficient, seamless operations, improving overall customer satisfaction.A key part of my experience involved collaborating closely with Kaufland for in-store activations. This included managing promoter-led campaigns, creating engaging presentation videos displayed at checkout points, and implementing advertising on shopping carts — all aimed at increasing brand exposure and driving sales directly from the retail floor.My multifaceted approach to sales growth and marketing strategy enabled the company to strengthen its market presence and achieve significant business milestones.

Bucharest, Romania

In Altex I was responsible for all the IT category both online and offline for Altex and MediaGalaxy (TV, Radio, Google Ads, Facebook Ads, flyers, campaigns in stores and others). We decide together with the technical department what products we promote in that week according to stock.I had a weekly target for both online and offline so I had to do everything I had to touch. I was responsible for everything in the category I represented.eCommerce analytics orientation, Solid data analysis & reporting skills.Managing the online marketing campaignExperience with CMS platformsData AnalysisMonitoring online investment and expensesProject ManagerE-commerceDigital StrategyMarketing Strategy

In this company I was a project manager for an ecommerce site I was responsible for all that the image of the site means onlineI changed his logo, website, online identity and more.I optimized our online campaigns when the dedicated person was not available.I was constantly studying the competition and always i want to come with something in addition to them.eCommerce analytics orientation, Solid data analysis & reporting skills.Managing the online marketing campaignExperience with CMS platformsData AnalysisMonitoring online investment and expensesProject ManagerE-commerceDigital StrategyGoogle AdsFacebook AdsSeoMarketing Strategy

Bucharest, Romania

My role was to attract new clients in the company's portfolio. I make their online strategy campaign for each client and then the technical department implemented the brief from me.I was the image of the company in front of the client when he had questions about the campaigns.Online MarketingDigital MarketingProject ManagerBusiness DeveloperSalesSocial MarketingProject ManagementProject CoordinatorSales ManagementGoogle AdsFacebook Ads

Bucharest, Romania

My role was to attract new clients in the company's portfolio. I make their online strategy campaign for each client and then the technical department implemented the brief from me.I was the image of the company in front of the client when he had questions about the campaigns.Marketing CampaignB2B SalesProject ManagerOnline campaignDigital MarketingGoogle AnalyticsGoogle AdsFacebook Ads