• Strategic Leadership: Planned and implemented comprehensive digital communication campaigns, including full ATL campaigns with TVC and CSR initiatives.• Team Coordination: Coordinated internal teams and mixed teams of vendors, freelancers, and creative teams to ensure project success.• Client Portfolio Management: Managed a diverse client portfolio across sectors such as FMCG, oil & gas, technology, and sports betting.• Financial Oversight: Assisted the business director with financial planning and implementation tracking, ensuring alignment with business goals.• Assistance of the strategic side: Worked closely with the strategic director to ensure client requirements were met with market realities.

• Project Leadership: Led projects related to sports, including both commercial campaigns and CSR initiatives.• Client Relations: Served as the primary point of contact for company clients, ensuring excellent service and satisfaction.• Strategic Development: Conducted research to develop strategic insights and briefs, enhancing campaign effectiveness.

• Project Execution: Worked closely with the account manager to execute digital projects involving creatives, developers, and video producers.• Budget Management: Ensured the implementation of the annual client budget and communication strategy, planning activities and campaigns based on KPIs.• Negotiation: Handled negotiations with endorsers, ensuring favorable outcomes for campaigns.• Integrated Campaigns: Collaborated with other companies in the group (Graffiti PR, Graffiti BBDO) to implement integrated communication campaigns.