Leading investigations associated with marketing, culture, and consumption, as well as accompanying the brand strategy-building processes. Designed a new business unit: SanchoConsulting, leveraging a decade of knowledge in market behavior, consumer trends, and innovation adoption to serve a wider range of clients and industries.

Lead and coordinated market research for diverse BBDO Group clients. Designed methodologies, managed team coordination, and provided analytical guidance for strategic findings.Expanded the workforce to extend service coverage to all clients within the corporate group. - Achievements: - Implemented new methodologies that enhanced consumer understanding for our clients. - Expanded the service portfolio, providing up-to-date market information to 35 agency clients. - Extracted insights that guided the strategic planning of approximately 100 brands. - Collaborated on six publications in partnership with higher education institutions, enhancing comprehension of strategic segments for BBDO Group clients.

Lead the Center of Excellence for Consumer Intelligence & Research for the BBDO network in Latin America.Role: Design quantitative, qualitative, digital, and experimental research to understand markets and consumers in the various countries of the region.Coordinate and integrate delegates in different countries for the development of research and strategic processes for the brands.

Consumer behavior analysis, trendspotting, social listening, market research and experimental research.

Responsable de la Construcción y consolidación del proyecto de socialización y divulgación de Región Capital, el cual tenia como objetivo la integración entre Cundinamarca y Bogotá.