Catalina Rodriguez Serrano Email & Phone Number

Bogotá, Bogota, Co

Bogota Colombia

Responsibilities:•Strategically developed and executed comprehensive marketing plans aligned with company objectives, driving measurable growth in brand awareness and customer engagement.•Conducted in-depth market analysis to identify opportunities and threats, ensuring campaigns were both proactive and responsive to market dynamics.•Managed the development and distribution of marketing materials, collaborating with both internal teams and external vendors to ensure high-quality and timely delivery.•Provided strategic guidance to cross-functional teams, fostering collaboration and ensuring alignment with marketing objectives.•Played a key role in product launch strategies, from concept through execution, ensuring alignment with market demands and business goals.•Developed and managed marketing budgets, optimizing resource allocation to maximize ROI.Achievements:•Increased visibility and engagement for Ford Motor Company and Honda Motos on social media by 30% through the strategic supervision of integrated marketing campaigns.•Produced high-impact content that supported sales enablement efforts, leading to a 25% increase in lead conversion rates and a 35% year-over-year growth in key accounts.•Successfully coordinated four inter-agency and client teams, ensuring seamless alignment between organic and paid media, which resulted in smooth and efficient product launches.•Improved operational efficiency by 20% through the implementation of standardized processes for pre-campaign activities, event launches, and post-campaign reporting.•Enhanced brand visibility by 40% by identifying and leveraging culturally relevant media opportunities across traditional and digital channels.•Transitioned from agency-focused strategies to client-centric approaches, improving client satisfaction and retention by 40%, while boosting overall campaign efficiency by 25% through proactive data analysis and early identification of optimization areas.

Colombia - Mexico

Responsibilities:•Managed and coordinated multi-channel marketing campaigns, including digital, print, and social media, ensuring consistent messaging and brand identity.•Directed client communication strategies, focusing on enhancing customer experience and fostering long-term client relationships.•Oversaw the restructuring of service models during critical periods, ensuring continuity and adaptation to changing market conditions.•Collaborated closely with cross-functional teams and external partners to deliver integrated marketing solutions that drive client satisfaction and business growth.•Provided strategic insights and leadership to optimize marketing budgets and maximize ROI for key client accounts.Achievements:•Successfully created and consolidated a regional hub for Marriott International CALA and Pizza Hut Latam, centralizing all marketing efforts, which improved campaign efficiency by 30%.•Spearheaded the restructuring of the service model for Marriott International during the COVID-19 pandemic, securing a 2.5-year contract extension and driving a 20% increase in client retention along with a 25% team expansion. •Led the launch of a cross-regional marketing campaign for Royal Prestige® US and LATAM, which resulted in a 35% increase in lead generation and a 20% boost in sales conversion rates.•Developed and executed a targeted digital strategy for McCain Mexico, increasing online engagement by 50% and contributing to a 25% growth in market share.•Managed a portfolio of high-profile accounts: Marriott International CALA, Royal Prestige® US and LATAM, McCain Mexico, Grupo Telepizza, Pizza Hut Latam, Amazon Music Latin, and Corona.

Colombia

Responsibilities:-Led comprehensive customer service management, developing effective and personalized communication strategies to meet our clients' needs.-Supervised daily operations and coordinated team activities, ensuring smooth and efficient campaign execution.-Aligned the agency's vision and objectives with account processes and brand strategies, ensuring campaign coherence and success.-Identified and leveraged growth opportunities for the brands under my responsibility, implementing innovative strategies to maximize their potential.-Possess a deep understanding of various market categories, developing effective communication solutions for service and consumer goods brands.-Designed and executed integrated communication strategies, combining traditional and digital media to achieve our clients' marketing objectives.-Managed and optimized digital assets to ensure assertive and effective communications across different channels.-Managed business budgets and resources, ensuring profitability and meeting financial objectives.-Led and motivated the team, facilitating effective execution and implementation of daily tasks and ensuring a collaborative work environment.-Conducted thorough and detailed analysis of marketing strategies, providing valuable insights to improve performance and achieve established goals.Account manager for these brands: LifeMiles, Beiersdorf (Nivea, Eucerin, hansaplast), Kimberly Clark (Personal Care, Household), Harina P.A.N, Coca-Cola For Me Colombia & Region. .Winner of the Latam Effie award in the Non-Alcoholic Beverages Products and Services category for Coca-Cola For Me/On demand Promo for The Coca-Cola Company (Silver).

Colombia

Managed accounts: Avaya, Equipnet, Easy Cencosud Colombia

Colombia

Gestión de cuentas: Saint-Gobain Colombia, Pfizer Nutrition, Huevos Santa Reyes, Randys.

Master International Marketing, International Marketing

Activities and Societies: •Member and founder, Digital Marketing club. World's most international business school. Top 10 FT ranking.

Publicist, Marketing/Marketing Management, General

Activities and Societies: Own agency of the university INHOUSE Advertiser with extensive knowledge in photographic image, political.

Marketing Specialization Political And Public Opinion, Marketing

Full English Classes, Curso De Ingles Avanzado

Living for a long period in England perfecting my English and living a unique experience, which led me to see life differently and arrive.

Middle School And High School, Higher Education/Higher Education Administration

Activities and Societies: soccer team, art emphasis high school