Catarina Mendonça Email & Phone Number

Manchester, England, Gb

Manchester, United Kingdom

Manchester, United Kingdom

Manchester, Reino Unido

• Management and Leadership of a Marketing & Sales team of 4 people (winners of the Queens Award for Enterprise: International Trade 2016). Direct management of Distributors Network worldwide (15 countries); in charge for performance managing junior members of the team, and for their coaching, mentoring and development.• Responsible for developing and executing innovative new campaigns and advancing existing programmes across traditional and digital platforms, maximising content across service-lines and sectors, and collaborating with our international partners to meet global marketing and sales objectives. • Ownership of the annual Marketing Schedule for 4 verticals through management of multi-channel marketing campaigns across the full mix of channels: print, events, email campaigns, PPC, SEO, content, social media, telesales and video. Responsible for the creation of the end-to-end marketing strategy and implementation, working closely with senior stakeholder and 3rd party agencies.• International Distributors Conference and Trade fairs planning and delivery (US, Canada, UK, and Germany).

Vila Nova De Gaia

• Responsible for developing, executing and managing the product and marketing strategy for 3 local newspapers (‘O Gaiense’, ‘Paiva’ and ‘Cinfães’) ensuring activity is measured against a clear set of KPIs;• Manage the planning and implementation of strategic, creative and tactical marketing programmes to reinforce the geographical brand awareness whilst developing lead generation campaigns to support the sales objectives. • Sales management of key accounts and new business.

Vila Nova De Gaia

• Conceptual architect of the "Herança Magna” show (www.herancamagna.pt/en) a gastronomic show staged is in an old Port Wine Cellar that celebrates the customs and traditions of the city through a tour of the Portuguese Northern Culture.• Responsible for engaging with key stakeholders to advise on and create the company’s marketing strategy and taking ownership for setting tactical plans to meet agreed marketing objectives, by developing on-budget, end-to-end marketing programmes which tailor content for specific channels and coordination of consistently excellent execution.• Responsible for defining and executing BTL and ATL marketing to new prospective commercial businesses (including the production of marketing collateral) and developing and managing the digital presence (website, social media);• Ownership and accountability for the department's online/offline budget management and team management. • Responsible for the negotiation of strategic partnerships with trade associations and management of media relations, PR agencies and relevant players of the tourism marketplace.

Esposende, Portugal

• Marketing Consultant to Companies under the 3rd and 7th Axis of POPH (Operational Plan for Human Potential) Type of Intervention 7.6 - Support for Entrepreneurship, associations and networking business of economic activities managed by women and Type of Intervention 3.1.1. - Training Programme - Action for SMEs in Braga - Promoted by ACICE • [POPH is the programme which implements the thematic agenda for human potential inscribed in the National Strategic Reference Framework (NSRF), the framework document for the implementation of the economic and social cohesion community policy in Portugal for 2007-2013.]

Porto E Região, Portugal

• Responsible for the increase of both revenue and market share for my client’s entire product range (INLET – Spanish FMCG in Valencia) in Portugal. • Development of strategic partnerships, account management and new business. Significant increase of the pipeline with the management of national resellers. • Demand planning/forecasting and Research and report on business opportunities, market conditions, product development opportunities and competitor activities including a monthly report on activity, achievements, opportunities and points of interest.

Porto E Região, Portugal

Coordination of the project "SME Training Program" promoted by ADEACE and coordination of AEP - Portuguese Business Association, under the 3th Axis of POPH - Type of Intervention 3.1.1. - Training Programme - Action for SMEs. Marketing Consultant to Companies under the 7th Axis of POPH - Type of Intervention 7.6 - Support for Entrepreneurship, associations and networking business of economic activities managed by women) - Municipality of Porto - Promoted by ADEACE.

Porto E Região, Portugal

Marketing Lecturer in Learning Systems Plan of IEFP (Institute of Employment and Vocational Training) and in Companies Training Plan in several courses such as Coaching, Branding, and Marketing

Porto E Região, Portugal

Marketing Instructor in Learning Systems Plan of IEFP – Instituto de Emprego e Formação Profissional (Institute of Employment and Vocational Training)

Porto E Região, Portugal

Strategic marketing planning and integrated communication, for the Magazine ‘Perspectiva’ with the national newspaper ‘Público’. B2B sales management. Sales management of key accounts and indirect. Prospect market, identification of opportunities.

Porto E Região, Portugal

Reception of customers, suppliers and service providers at front office. General administrative tasks, such as: control and apportionment of parking vouchers, telephone agenda, control and distribution of mail, etc. Administrative support to the Manager of the company.

Master'S Degree, Business Administration And Management, General

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Degree, Marketing