Catarina Serras Andre Email & Phone Number

Lisboa

Lisboa

Lisboa E Região, Portugal

- Country Assessment to help the team deciding which new products should be launched, taking into account the offer of each of the market, the portfolio of the company and the requirements of the operators;- Business Plan development, P&L analysis and forecasts to increase revenues & profitability of each project;- Coordination with multiple departments of the company, such as IT, content or design in the creation of telco’s connections, services or campaigns; - Product management: creation of campaigns, definition of contents and investment plan for each channel used (TV, Web, Affiliates, Press);- Management of European, African, Indian and Angolan markets, being this one of the most profitable markets and with the highest budget of the company.

Carnaxide

- Definition and implementation of the Marketing strategy in Portugal, identifying together with the central team and with the clients new innovation opportunities; - Responsible for market monitoring: Category analysis, consumption and trend analysis based on Nielsen analysis and Market research;- Responsible for competition analysis and investigation; - Management operational area: budget, contracts, etc.

Lisboa E Região, Portugal

- Define the best media for each campaign according to the objectives outlined - Develop ATL & BTL campaigns - Follow up & evaluate the campaigns

Barcelona E Região, Espanha

Consumer support for Arbora & Ausonia products

Lisboa E Região, Portugal

Personal Care Brand Managers Assistant: Axe & Rexona, Vasenol & Lux, Organics & Linic- Analysis and statistics of sales and market shares- Development of trade marketing and sales promotions in order to increase sales- Coordination of activities with the agencies- Responsible for the maintenance and management of Axe and Organics web sites & some events

Mestrado, Gestão De Marketing

Licenciatura, Comunicação Empresarial