Catherine Chappell Email & Phone Number

Princes Risborough, Gb

London, England, United Kingdom

London, England, United Kingdom

I was one of the first specialist senior hires for Mediahub during 2021, where I was tasked with rebuilding the EU Biddable team from the bottom up and creating a market-leading biddable team, growing 3 x fold from 15 to 45 people strong in just 9 months whilst sustaining 13% churn.Working on a broad range of clients covering brand, DR and Full Funnel biddable performance including FarFetch, New Balance, Western Union and Formula E.

London, England, United Kingdom

Currently leading the global paid social team for a leading global tech company as well as heading up the paid social team for iProspect across 2 offices and 70+ paid social specialists.

London, United Kingdom

Leading a team of 27 Biddable performance specialists to service predominantly FMCG, Retail and Tech clients ensuring that we have the right people performing at a high level in place to deliver valuable campaigns and a transformative digital agenda. Leading every aspect of the client relationship from plotting the product development strategy to providing best in class client service across all digital and comms touchpoints, maintaining growth and a progressive product proposition for… Show more Leading a team of 27 Biddable performance specialists to service predominantly FMCG, Retail and Tech clients ensuring that we have the right people performing at a high level in place to deliver valuable campaigns and a transformative digital agenda. Leading every aspect of the client relationship from plotting the product development strategy to providing best in class client service across all digital and comms touchpoints, maintaining growth and a progressive product proposition for my clients. Show less

London, United Kingdom

Working across both Brand and DR clients; Diageo, Philips, Microsoft, Eurostar and Pandora

London, United Kingdom

Leading the implementation and channel management of campaigns across a number of products and services for CIM. Play a significant role in developing and driving a digital first marketing agenda.Managing stakeholder and agency partners (creative, digital delivery and media) to ensure campaigns are project managed, delivered against objectives, budgets and KPI’s.Develop and maintain a KPI dashboard for Digital Channel Marketing: Lead and evolve the evaluation and measurement of… Show more Leading the implementation and channel management of campaigns across a number of products and services for CIM. Play a significant role in developing and driving a digital first marketing agenda.Managing stakeholder and agency partners (creative, digital delivery and media) to ensure campaigns are project managed, delivered against objectives, budgets and KPI’s.Develop and maintain a KPI dashboard for Digital Channel Marketing: Lead and evolve the evaluation and measurement of all activity. Drive measurement alignment across our digital channels (including regions. sector interest groups and international channels) and share best practice with the broader marketing teams.Work closely with the Content, Product & Digital Delivery team to optimise PPC campaign.Keep abreast of digital marketing developments (thought leadership, technology, creative, media and platforms / channels).Continuously test & learn and embed best practice to drive continual and sustainable performance improvements. Show less

Responsible for planning, creating and executing a wide variety of social media campaigns to help drive brand awareness, help drive new business and showcase current offering to existing customer base. Analytical approach to data driven results to present ROI and media performance and recommend / optimise strategies based on results.Create strategies for cross platform planning and implementation of organic and paid campaigns:* Brand awareness* Community engagement* Lead… Show more Responsible for planning, creating and executing a wide variety of social media campaigns to help drive brand awareness, help drive new business and showcase current offering to existing customer base. Analytical approach to data driven results to present ROI and media performance and recommend / optimise strategies based on results.Create strategies for cross platform planning and implementation of organic and paid campaigns:* Brand awareness* Community engagement* Lead generation* Event sign upPaid media experience includes:* PPC* Facebook* Twitter* LinkedIn* Instagram* YoutubeLaunching international campaigns on social media platforms to promote products to members currently studying or interested in studying with CIM. Responsible for managing paid media budget within Marcoms. Show less

United Kingdom

A marketing solutions company with a 360º outlook. From press to digital solutions I can help take your business to the next level. I offer solid management and communication skills gained working on various brands and projects which then come into play when planning tailored/one off events or regular campaigns that you want to propel into the limelight. I understand the need to get value for money no matter what the size of the budget or the size of the brand.I have just… Show more A marketing solutions company with a 360º outlook. From press to digital solutions I can help take your business to the next level. I offer solid management and communication skills gained working on various brands and projects which then come into play when planning tailored/one off events or regular campaigns that you want to propel into the limelight. I understand the need to get value for money no matter what the size of the budget or the size of the brand.I have just completed being a Mentor on the Digital Mums last intake - helping out a working mum being introduced to the world of Digital Marketing. I loved the experience and was an interesting learning curve.Providing assistance to companies wishing to expand their presence online via digital media. Constructing digital campaigns ranging from specific events or brand launches to regular events or sponsored connections.. Using customers online / offline journeys and life cycles to help understand place in market.Communication strategy planning and analysis. Completing Social Media Analysis for various brands as well as conducting market research via various platforms whilst working with SEO and analytics. This also extended into PPC and SM advertising. Experience with CRM in various capacities.Copywriting, Press releases and Advertorials. Community manager for various clients overseeing their whole spectrum of platforms.Operations management for small to medium sized companies who require projects overseen in a proactive manner. Providing a systematic approach to reviewing processes in expanding businesses. Evaluating systems already in place and how they can be adapted to enable growth whilst retaining core elements of businesses. Point of contact for clients and suppliers within Operations and Marketing (Account and Brand Manager experience)Companies include: Hartley PR, HAP Architects, Just For Tiny People, The Elephants Trunk, She's Fabulous, Radhuni Group, Bertie and Jack, Limonce Show less

I helped to launch a highly regarded brand in Europe whilst entering the UK Wines and Spirit Market. A strong influence with bringing the brand to the UK through ATL and BTL efforts!for both off trade and on trade.Marketing experience:Email MarketingSEO CRM managementEvent organisationSocial media; organic and paidBudgetingCreative BriefsPR

Surrey

A role heavily focused on organisation to enable others getting the best from their role. Involved in large scale frauds and blackmail issues as this is where my strengths tended to lie.

Legal Practitioners Course (Lpc), Law, Commendation

Ba Law And Marketing, General Diploma In Law

Education record

Education record