Cate Wilson Email & Phone Number

Little Rock, Arkansas, United States

- Responsible for monthly industry communication comprised of relevant state-wide and national industry news- Worked with Executive Director to communicate with local media via press releases- Planned annual and holiday meetings- Streamlined processes within accounting for association and foundation- Managed Association and Foundation websites - including recommending and writing updates; managing graphic design

Little Rock, Arkansas Area

- Spearheaded development of 2020 holiday brand campaign which was tested in 10 markets, resulting in an increase of donations (revenue) by 14% in those markets- Implemented use of QR codes on various print ads with the goal of acquisition of monthly donors. These ads are currently outperforming expectations - Develop paid advertising media plans and strategies designed to raise brand awareness of Heifer within target demographic- Streamlined production process for team members, which drove successful executions for projects and campaigns- Manage evaluation of new media opportunities & procurement of buys- Collaborate with cross-functional teams to develop and implement - Coordinate and implement paid advertising plans to ensure media placements align with approved strategy and target audiences- Directly manage relationships with advertising media representatives to ensure contracts are completed, creative is delivered by assigned deadlines and media is live on scheduled delivery date- Compile campaign performance data and update reports on campaign status

Little Rock, Arkansas, United States

I worked with local small businesses and brands to help increase brand awareness, brand continuity, public perception and ultimately meet revenue goals. Client: La Terraza & Graffiti’s Restaurants - Evaluated client's social media presence & provided insights and best practices designed to streamline brand presence - Aided with the creation of social media strategy and provided initial social media calendar and planning- Provided recommendations to improve SEO on website

Little Rock, Arkansas Area

Utilize my background in project management to provide support to 4 Paralegals, 3 Associates and occasionally Partners at the firm.- Preparing legal correspondence and communicating with court clerks around Arkansas to ensure filings and other matters are completed smoothly- Monitoring and maintaining list of more than 20 cases for key client to ensure that all deadlines are met in a timely manner- Occasionally draft presentations to key clients- Communicate updates to Website vendor- Analyzed audit data for trends and organized into presentation for firm partner at key client’s company conference- Streamlined process for case management for key client- Manage invoice payment and billing

Little Rock, Arkansas Area

Stamp Out Smoking Account- Oversaw creative development for both large campaigns and smaller special-concept projects. Responsible for presentation of concepts to Clients- Orchestrated the creative development and execution of statewide counter-marketing program, which included two separate campaign concepts in newspapers, billboards, bus wraps, and geo-targeted digital banners- Developed concepts for ‘World No Tobacco Day’. Through combined efforts with the digital department, pageviews for StampOutSmoking.com were up by 290

Defender Direct (An ADT Authorized Premier Provider) Account:- Worked with senior leadership to evaluate creative concepts, then organize creative concepts into format to present concepts to client- Managed weekly execution of nationwide mass mail deliverables – an average of 50 per week- Facilitated creative programs for test programs running through mass mail- Developed new processes to increase efficiency and mobility for members of internal team- Executed direct mail campaigns and provided support in developing new letter copy and layouts for test mailings- Launched test of new product line within direct mail and mass mail space- Worked with team to track and develop workflow solutions upon agency's initial implementation of ProofHQ- Reconciled billing summaries with finance department and other members of the account team to provide Client billing

Dallas, Tx

Pizza Hut Account:- Liaison between creative, account and production teams to develop campaigns and manage internal budgets- Managed timelines to meet quick and challenging deadlines- Worked with team to track and develop workflow solutions upon agency's initial implementation of ProofHQ

Dallas/Fort Worth Area

Pizza Hut Account:- Collaborate with the merchandising team to strategize creative execution for print and in-store POP – includes development of messaging for new products for test and national launches.- Manage and maintain weekly budget summary reports for Client’s yearly budget. Lead weekly calls with the Client and Pizza Hut finance department representative.- Manage challenging timelines and oversee details of creative development for national window topics, tests & special projects - Worked with senior leadership to evaluate creative concepts, then organize creative concepts into format to present concepts to client

Dallas, Tx

T-Mobile Account:Predominantly with the Mobile Broadband team - but also with the National Retail and Brand Muscle teams on specific or overlapping projects. - Organized production and execution of multiple local marketing programs, including a 5-market activation to drive tablet sales. Results indicated approx. +165% lift in sales in those markets - Re-imagined the roll of the “Mobile HotSpot” product in Walmart stores executing a national campaign, which utilized digital media and in-store elements. The campaign resulted in +107% sales lift- Supported account team with client communication and any additional administrative tasks- Streamlined production process for team members, which drove successful execution of of campaigns- Collaborate with team members to organize and compile briefs & ensure all original objectives are met throughout the life of the project- Curate and update weekly competitive analysis for Mobile Broadband industry- Summarize and compile key learnings and details from select projects / campaigns

TXU Energy, TX Lottery Commission, HP Worldwide Accounts:- Plan and maintain job timelines for any production needs- Develop estimates and ensure projects were kept within budgetary guidelines- Liaison between different teams within agency to execute projects- Managed the workflow of multiple high profile Clients- Created and implemented scope of work plans for individual projects, as requested by leadership- Worked with New Business team to coordinate responses to RFPs from potential clients

Generate and consistently maintain efficient timelines to maximize office productivityFacilitate daily inventory reconciliation for fabric, carpet and wallpaper Act as a liaison between Mrs. Hagan, client and production contractors.

Ba, Psychology, English/Journalism

Activities and Societies: Kappa Delta, French Club, New Greek Council,

High School Diploma