Catherine Arnott Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

Led team of 10-12 (five direct reports) and portfolio of enterprise tech clients to meet organic growth, revenue and new business targets | Provided high-level strategic counsel and guidance to account leads, to challenge clients and ensure alignment of campaigns with business results | Delivered media training and messaging sessions to senior client.

Ultimo

Directed account teams of mid and junior level practitioners to deliver exceptional marketing and PR results for a range of security, B2B, enterprise tech and consumer tech clients | Directed and executed executive roundtables, whitepapers and issues reports to contribute to local commentary around public policy and business innovation | Steadily increased.

Chatswood

• Created and delivered multi-pronged marketing plan for FIA’s Education & Training portfolio, comprising traditional media advertising & editorial, digital marketing and paid & organic social media, which has already.
• Audiences and engagement levels across all active social channels (Facebook, Twitter, LinkedIn and Instagram) have more than tripled with refreshed strategy and content guidelines.
• Delivered a PR strategy comprising public, indsutry and media communications to promote FIA’s revised Code and the importance of self-regulation; also leveraging negative media coverage and responding proactively to.
• Delivered an intense marketing & communications schedule over only five weeks ahead of FIA Conference 2017 in February; activities generated such impact that the conference was #1 trending topic on Twitter several.
• Reconfigured the organisation’s state communications schedule for a more streamlined distribution of digital content; proactively managed Chairs and communications representatives across seven state & territory.
• Created all copy and managed the design of a ‘new look’ membership handbook and wins document ahead of FIA’s membership renewal process.

• KEY ACHIEVEMENTS
• Secured prominent metro media coverage for several major research announcements, including media release development, spokesperson & researcher briefing, sourcing appropriate patient case studies, coordination and.
• Delivered comprehensive PR & digital marketing support for all fundraising functions (corporate, direct marketing, bequests, major giving, supporter care and events), including sourcing appropriate case studies.
• Managed a network of 30+ families affected by childhood cancer, including creation of info database, interviews to capture initial stories and coordination for PR & marketing opportunities.
• Delivered successful community relations strategy for Build for a Cure campaign (2014). As a result, activity was well-received and supported by local residents, businesses and representatives with close to $800,000.
• Managed and produced the Institute’s 2014 and 2015 Annual Reviews (digital & hard copies), including content coordination & creation, editing, stakeholder input & approvals, executive sign-off & design ahead of AGM.

Sydney, Australia

• KEY ACHIEVEMENTS
• Directed and delivered global consumer events/PR campaign, Be Friends With Your PC, to increase appeal of Utilities software. Superb level of consumer engagement on-site well surpassed event objectives; generated.
• Developed and executed communications strategy for retirement of PC Tools Security product portfolio. Highly effective team stakeholder management ensured consistent messaging across all external channels. Media crisis.

Sydney, Australia

• KEY ACHIEVEMENTS
• Developed concept and managed major research project/visual identity around Alcatel-Lucent’s role in Digital Economy. Analysis and creative adaptation of research content drove collateral to boost awareness of National.
• Created and delivered containment strategy to defend Alcatel-Lucent brand against significant media crisis. In-depth journalist monitoring and analysis; strong stakeholder management and support (government and NBN.
• Launched and managed UltraServe’s digital identity via social media program. Relevant channels and content focusing on trends specific to client’s offer effectively engaged key stakeholders, positioned UltraServe as.
• Directed campaign concept and Australian launch event for global whitegoods company Beko. Active media engagement and innovative brand positioning generated list of top-tier consumer, trade and business media attendees.

Sydney, Australia

• KEY ACHIEVEMENTS
• Created and managed media program for Autodesk Solutions Day. Effective brand building, thought leadership perception, engagement with key journalists generated robust interview schedule with client’s global president.
• Developed concept and managed media program promoting Atdec screen mounting solutions. Range of creative media send-outs and engaging written collateral achieved positive cut-through across traditional/social media.
• Planned and executed highly successful one-on-one media engagement tour with Managing Director of OBS to promote client’s Employer of Choice status. Effective engagement with business, IT and recruitment/HR media.

Sydney, Australia

• KEY ACHIEVEMENTS
• Coordinated highly engaging demonstration program with consumer media for new item in The Cancer Council sunscreen range. Effective planning, product positioning, one-on-one media contact drove significant interest.
• Directed PR/communications for over 300 Contours studios around Australia. Modification of existing program, development/delivery of engaging new presentation, fresh material significantly lifted studio owners’.
• Efficiently contained media crisis for Oceanworld Manly following shark dive accident within aquarium. Creation of succinct reactive statement; tailored journalist management; queries handled productively under extreme.
• Implemented major partnership and consumer promotion for Heinz Little Kids. Secured strategic relationships with renowned brand Fisher-Price and consumer magazine Mother & Baby; innovative promotion concept; drove.

Sydney, Australia

• KEY ACHIEVEMENTS
• Successfully publicised 'Wanera' property in Bathurst, owned by renowned music industry figure Chris Murphy, ahead of sale. Effective leverage of property’s key attributes; personable media engagement; front-page.
• Created quarterly newsletter for residential development Jacksons Landing in Pyrmont. Interviews conducted with residents and on-site business owners; creation of appealing written content; management of client.

Bachelor Of Arts (B.A.), Communication And Media Studies

Higher School Certificate, 94.60