Catherine Cheung Email & Phone Number

Guelph, Ontario, Canada

- Executed monthly targeted e-mail marketing campaigns in Mailchimp, using A/B testing and KPIs such as click and open rate to adjust and refine e-mail marketing strategies - increased customer engagement by 20%.- Boosted sales and lead generation by posting monthly blogs using WordPress, optimized the website for SEO and SEM.- Created engaging social media content on LinkedIn and Instagram. - Worked closely with the Regional Sales Manager to streamline the sales process by implementing CRM, focused on lead tracking and making reports using Excel to provide insights to the sales team.

Toronto, Ontario, Canada

- Managed over 100 tastings as a Retail Supervisor in LCBO locations across Ontario (Brampton, KW, Guelph etc.)- Supported on a 4-month guerilla marketing campaign for Georgian Bay, hiring and training Brand Ambassadors to execute events, and managing a budget of around $1,500. - Lead one-time experiential marketing events for brands in the retail, food, and beverage industry.- Researched costing for virtual and on campus sponsorships. - Analyzed data from weekly audit reports and end of period reporting to track KPIs, progress, and performance of marketing campaigns.

- Coordinated 9+ major events by delegating tasks to the Director of Events and working closely with Accounting and Marketing, used Excel and Asana to manage event schedules and budgets. - Won Best Club Initiative (DECA Indigenous Speaker Panel) and Best Club Partnership (DECA x LAA Case Competition).- Secured sponsorship opportunities for major events throughout the year.

Kitchener, Ontario, Canada

- Designed logos and graphics and created engaging social media posts to increase club awareness.- Executed a social media marketing strategy for Instagram using S.M.A.R.T. goals and reviewed performance drivers (engagement rate, CTAs) to attract 200+ new followers.

- Launched over 30 websites featuring eCommerce solutions such as online ordering and payment processing, presented new channel solutions to executives to improve customer loyalty. - Collaborated with Gordon Food Service to lead stakeholder meetings with restaurant owners, gathered project requirements and troubleshooted errors for clients to increase average offer value by 65%.- Analyzed client data and benchmarks such as open rate in HubSpot to personalize digital user experience for customers.

Master Of Science In Management, Digital Management

Honours Bachelor Of Business Administration - Bba, Marketing

2x Dean's Honour Roll Recipient