Cathellen Blankenburg Email & Phone Number

Greater Milwaukee Area

• Oversee National Sales for 69 Marcus Theatres locations, in 8 states across the Midwest. Work closely with VP of Sales to help create and launch new unique programs to increase revenue.
• In my role, I develop and manage advertising sponsorship partnerships with local, regional and national businesses of all sizes. I thrive on helping these partners develop and grow their brand awareness, market share.
• I enjoy helping a wide variety of businesses, from large corporations to small nonprofits, to achieve their advertising, branding, marketing and recruitment goals.
• I approach my role as a consultant, working closely with my clients to provide expert coaching and guidance. For my partners, I develop cost-effective multi-media sponsorship campaigns, utilizing the power of cinema.

Greater Milwaukee Area

• Promoted to role to accomplish the following:
• Develop, Oversee and Manage Team of Account Managers for Territory, Recruitment & Real Estate sales teams.
• Manage special section initiatives.
• Manage an event coordinator who will help plan and coordinate marketing and company events.

Greater Milwaukee Area

• Promoted to role to accomplish the following:
• Managed Recruitment Advertising Sales Team, consisting of both outside and inside account executives and an account manager.
• Coached & mentored AE's, and challenged them to embrace a more consultative sales approach.
• Developed strategic plans including budgeting, forecasting, and plans to build awareness in marketplace.
• Launched partnership with Monster.com. Coordinated entire platform launch and sales initiatives.
• Executed and managed several client events - Launch rooftop soiree, Power Recruiters Workshop, etc.

Promoted to role to accomplish the following: - Manage a team of Advertising Coordinators. These Coordinators provide support for the sales team, and my role is to manage/lead them to ensure the sales team has full support internally.- Oversee the selection, coordination, delivery and evaluation of training programs and materials division wide to ensure.

Greater Milwaukee Area

Milwaukee, WI

• Provided Multi-Level Media Advertising Solutions for a wide variety of clients.
• Worked directly with business owners, C-Level executives and advertising agencies, focusing on larger clients with multiple locations.
• Strategically developed marketing campaigns which included Direct Mail, Online Positioning, Mobile Application for Smartphone Users, and SMS Programs.
• Used a consultative approach offering custom programs that best fit each client's needs.
• Provided Marketing Analytics (research & data) to support media campaigns.
• Utilized a sophisticated ROI tracking system, to ensure client satisfaction.

Greater Milwaukee Area

• Developed and managed advertising campaigns for 2 key verticals: Health Care and Non-Profit.
• Worked directly with CEO's or high-level decision makers at large, multi-million dollar corporations.
• Cultivated new business through effective networking and strategic partnerships.
• Created integrated marketing campaigns for both traditional and non-traditional types of advertising.
• Developed strong understanding of client's main challenges, goals and priorities in order to offer the most effective advertising and marketing solutions.
• Worked with clients to develop branding and awareness campaigns, and to market directly to a high-income, affluent business audience. Noteworthy Accomplishments

• Provided advertising/marketing recommendations and solutions for Retail and B2B Clients in Southeastern Milwaukee.
• Helped clients to maximize the effectiveness of their Online Advertising and Direct Mail Campaigns.
• Solicited new business through effective outside sales calls and established positive business relationships with clients.
• Utilized extensive knowledge of over seven different media products to develop formal advertising campaigns and presentations for accounts based on client needs, advertising budgets and marketing strategies.
• Maximized selling time in field and shortened sales cycles through technology-assisted selling and delegating sales support responsibilities to team coordinator.Noteworthy Accomplishments:
• Received President's Club Award 6 consecutive years- Top sales performer and outstanding goal achievement, 2000 - 2007.

Degree: Bachelor Of Arts, Advertising/Marketing

Activities and Societies: Marquette Circles http://www.marquette.edu/alumni/networking-circles.php

Education record

Activities and Societies: Varsity Cheerleader, French Club