Catherine Appleton Email & Phone Number

London, Gb

Hong Kong Sar

• Created marketing decks and proposals by conducting in-depth competitor analysis, driving targeted strategies aligned with company objectives.• Generated pitches and presentations for brand portfolios, collaborating across international teams, including Mandarin business meetings with the US office.• Executed marketing campaigns, including social media, email marketing, and content creation, while leveraging tools like Figma and the Adobe Creative Suite for design.• Developed video content using platforms such as Canva, Instagram/TikTok Video Editor, and Adobe Premiere, enhancing brand visibility and engagement.• Managed projects and streamlined workflows using Asana, Notion, and Google Drive to coordinate tasks with design teams and ensure efficient file storage and collaboration.• Authored LinkedIn posts on a fortnightly basis, focusing on food tech, sustainability, and emerging industry trends.

Guangzhou, Guangdong, China

Assisted in key HR management tasks, including employee onboarding and record maintenance, while actively contributing to the growth of the brand’s social media presence by creating and curating content in Chinese. Strengthened engagement across platforms and helped align marketing strategies with cultural preferences.

Bachelor Of Arts - Ba, International Business And Chinese, 1St Class Honours Degree, Distinction In Spoken Chinese

Activities and Societies: East Asian Research Society (EARS), Women in Leadership Society, Ballet Society

Chinese Studies

Chinese Studies

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Activities and Societies: Cleary Art Scholarship (2018) Deputy Head of House 1st V Squash 2nd VII Netball