Catherine Chap Email & Phone Number

Oxford, England, United Kingdom

GA4, marketing attribution, econometrics, deep dive analysis

London, England, United Kingdom

MMM modelling, Channels optimisation

- Manage a team of 5 web and app analysts- Conduct Marktech researches evaluating offline and online activities effect on traffic- Building data driven attribution models- Evaluating marketing channels cannibalisation- Building a system of metrics from scratch- Manage data gathering, reporting and analysis- Enhanced self service analytics with dashboards.

Москва, Россия

- Built a team of 5 professional analysts with diverse set of skills to provide analytical services of high level- Facilitated agile ceremonies (Sprint Planning, Sprint Review, Retrospectives, Daily Standups)- Managed Backlog, performed Backlog Grooming and tasks prioritization- Built a trusted and safe environment facilitating discussion, learning and.

Web AnalystPerformed web analytics audit revealing errors in data gathering.Corrected errors in web analytics settings to ensure proper data obtaining.Developed measurement plan to provide easier use of Google Analytics by marketing department.Created dashboards to analyze marketing performance.Assessed key performance indicators for online marketing.

Москва, Россия

Web analytics team leader. Manage web analytics accross agency client's websites and mobile apps. Among clients are: Toyota, Lexus, Obi, Pepsico. Responsibilities: - Conduct A/B tests. I look for potential roadblocks and ways to improve customer journey to conversion. Check hypothesis with A/B tests and evaluate the results. One of my tests showed greate.

San Luis Obispo, California Area

Deep dive analysis of data collected from Google Analytics in order to recommend optimizations to website and report on findings to owners.Identifying revenue and lead opportunities based on quantitative analysis of transactional, web and behavioral data.Defining KPIs. Optimisation of user experience across company's digital products by providing critical.

- Prepared compliant financial reports in adherence to GAAP and internal standards, ensuring accuracy and timeliness.- Developed cash flow forecasts, managing liquidity and facilitating informed financial decision-making.- Analyzed sales dynamics of 30,000+ products, providing insights for strategic decision-making.- Revised budgets to adapt to changing.