Catherine De Rohan Email & Phone Number

Charlotte, Nc, Us

Northbrook, Il, Us

Nashville, Tn, Us

Nashville, Tn, Us

Nashville, Tn, Us

-Manages and oversees multi million dollar SEM Search programs including strategy and optimization for multiple insurance brands under National General Insurance. -Works directly with agency to oversee strategy, execution, and weekly optimizations on brands to increase volume while improving cost per policy on Direct General brand-Solely manages, executes, and optimizes paid search for several growing insurance brands -Helps manage and analyze programmatic display platforms including Quantcast, TapAd, Amobee and Exponential-Knowledge and daily use of tools include: Google Adwords, Bing Adcenter, Kenshoo, Doubleclick, Quantcast, and Google Analytics

Nashville, Tn, Us

-Managed & optimized paid social programs with spend over 1 million a month-Focused on optimization of facebook campaigns & adsets to maintain CPA goal of $150-Worked with creative team to produce and test images and videos on facebook/pinterest-Created new audiences including custom audiences and look a like audiences to find interested consumers

Franklin, Tn, Us

- Manage paid search for 12 behavioral health residential treatment centers across the United States- Manage all 100 comprehensive treatment clinics (a secondary division of Acadia healthcare)- Responsible for tripling traffic for clinics, doubling call volume, and decreasing their CPA by 200% within 3 months - Work with different marketing coordinators for their facilities on specific SEM strategies & CPA goals while optimizing and analyzing accounts daily to meet specific goals- Responsible for managing, allocating, and strategizing 200-300k spend per month of Google Adwords, Bing, and Facebook for all facilities and clinics

Dallas, Tx, Us

- Managed a 5 million dollar paid traffic spend to dexknows.com, dexmedia.com, and superpages.com to create leads and traffic for b2b and b2c consumers. - Directly managed dexknows.com SEM program- Responsible for increasing traffic by 1.5 million YoY while maintaining a $7 CPA- Created and came up with a strategy for dexknows.com mobile SEM program- Budgeted and managed a spend of $400k per month- Helped manage a multi-million keyword SEM campaign for b2b lead generation with a 25% ROI goal for superpages.com

- Dallas Marketing agency providing SEO/SEM, Google Analytics and web development- Assisted account managers on over 30 accounts on SEO and PPC projects. - PPC Projects included keyword research, building campaigns, optimizing accounts and analyzing data- SEO projects included keyword research, optimizing meta-tags, and building social profiles

Dallas, Texas, Us

-Online Reputation Management, Social Media, SEO SEM-Oversaw blog promotion and social media for clients, SEO and social media management-Responsible for article content including managing writers and promotion staff, client relations, weekly blog posting, content promotion (e.g., weekly reporting on Excel)

Certificate, Data Analytics

Bachelor Of Science - Bs, Therapeutic Recreation/Recreational Therapy