Catherine Evans Email and Phone Number

Working as the Marketing Manager for the UK’s largest co-operative development agency, creating a better, fairer, more co-operative Wales. Part of the senior management team and reporting directly to the Chief Executive, led on strategic marketing planning, branding and internal and external communications. Managed relationships with key stakeholders including Welsh Government Ministers, political officials and journalists, through active dialogue and proactive communications initiatives. Directed and co-ordinated the effective delivery of marketing campaigns to raise company profile, deliver corporate objectives and achieve change.Current employer is a politically neutral, values-led organisation which is fully committed to the promotion of equality of opportunity, inclusion and diversity.Responsibilities:Develop corporate marketing/communications strategy incorporating stakeholder analysis & operational delivery plans to achieve organisational objectivesDevelop & manage company brand/reputation, including crisis & risk management processes, providing support to the Chief Executive & senior managersLeadership of multi-disciplinary communications teamManage the effective delivery of operational communications plans including media relations, event management, publications, direct marketing, online marketing & social mediaRepresent the organisation at external events, meetings, committees & in the mediaProvide briefings to senior managers & the Board on regulatory compliance, branding & communications initiativesFinancial planning & management of annual marketing budget, circa £150,000Procurement of goods & services within the EU regulatory framework, with on-going management of suppliers to ensure successful contract deliveryEnsure compliance with Data Protection legislationExperience of change management, including departmental re-structuring & digital transformation projectsDevelopment & promotion of Welsh language policy

Voluntary partnership involving Citizens Advice RCT, Cynon Taff Housing and the Parish of St Fagans Aberdare.

Working in a commercial environment to secure bookings from theatres/arts centres and then ensure maximum attendance levels.Skills gained:Strategic marketing planningMarket segmentation and data mapping from box office data to gain understanding of audiencesCopywriting skills for all marketing materials, including company brochures, press releases, direct mail etcInfluencing and persuading venue managers and staff to secure bookings and ensure successful delivery of operational marketing plansWorking with professional designers to manage company brand and develop creative campaignsManagement of the annual marketing budget, circa £25,000Media skillsManagement of suppliers to ensure effective delivery of contractsAdaptable and pragmatic; able to adjust campaigns and come up with creative solutions to respond to changing circumstancesICT skills including Microsoft Office, Quark and box office softwareWilling and able to travel venues across the UK to to fulfill duties of the roleWilling to work outside of normal office hours

Plan and implement marketing campaigns for individual productions at the theatre.Skills gained:Creative campaign planningInterpretation of box office data (including financial data) to support effective market segmentationCopywriting skills for range of materials including brochures, leaflets, advertising, press releases, direct mailBudgetary planning and management for individual campaignsLiaising with colleagues across the organisation including box office and front of house staff; negotiation skillsAdaptable and pragmatic; able to adjust campaigns and come up with creative solution to respond to changing circumstancesICT skills including Microsoft Office, Quark and box office softwareWilling and able to travel to to fulfill duties of the roleWilling to work outside of normal office hours