Passionate and bilingual marketing professional with over fifteen years of technology business development experience in domestic and international markets. Having worked for leading companies has helped me acquire deep knowledge of Internet marketing for businesses of all sizes.Advanced skills in SEO, paid search, social media marketing, email marketing, web analytics, web site development, HTML, CSS, PHP and Javascript.I consider myself a very proactive person, interested in all areas of the process of business development and marketing. I have gained my experience working for companies such as Dell, Sony and Apple.
Php-Nuke
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Marketing ManagerPhp-Nuke Dec 2010 - Present- Responsible for coordinating and implementing online marketing strategy focused on driving awareness, increasing site traffic and customer retention- Web development and optimization of six company websites- Develop foreign language sites working with translators and global programmers- Identify and define appropriate metrics to evaluate effectiveness of Internet marketing strategy- Define and develop SEO best practices (on-page and off-page optimization)- Develop SEO-friendly content, navigation and site structure to improve rankings, click-through rates, bounce and conversion- Conduct web analytics- Market research and analysis- Manage external partners and creative agencies- Manage and track all online marketing KPIs
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Campaign ManagerApple Feb 2003 - Nov 2009- Manage and develop online marketing campaigns including display, advertising, search, social media and email - Execute campaigns across global territories for maximum ROI- Create and develop strategy growth programs, forecasts, activity reports, marketing plans and timelines- Market research and analysis- Manage and track KPIs reports to internal stakeholders and management -
Product MarketingSony Jun 2000 - Jan 2003- Implement marketing and advertising campaigns across 7 European countries- Perform analytical reports to evaluate region’s performance- Liaise with sales countries and regional offices- Implement new product launches- Track daily sales, purchases and inventory - Develop corporate website content, improving brand awareness and customer online experience -
Marketing AssistantDell May 1998 - May 2000- Assist the marketing team with administration duties- Provide support in implementing marketing campaigns- Maintain customer databases- Oversee the creation of articles, brochures, manuals, press releases, catalogs and videos
Catherine Fowler Skills
Catherine Fowler Education Details
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Ms, Information Architecture -
Bs, Internet Communication
Frequently Asked Questions about Catherine Fowler
What company does Catherine Fowler work for?
Catherine Fowler works for Php-Nuke
What is Catherine Fowler's role at the current company?
Catherine Fowler's current role is Marketing Manager at PHP-Nuke.
What schools did Catherine Fowler attend?
Catherine Fowler attended Illinois Institute Of Technology, Illinois Institute Of Technology.
What skills is Catherine Fowler known for?
Catherine Fowler has skills like Online Marketing, Digital Marketing, Seo, Ppc, Social Media Marketing, Email Marketing, Web Analytics, Online Advertising, Website Development, Marketing Strategy, Project Management.
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1redwoodagency.com
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Catherine Fowler
Philadelphia, Pa -
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