Co-Founder of Downsizing.com.au, SeniorFlatmates.com.au, SeniorsHousingOnline.com.au Australia’s leading retirement living and aged care portal, now global. Named as one of the Top 50 Women in Tech 2016 for Australia and New Zealand by Start Up Daily. From online start-up to a successful well-established enterprise, these businesses are geared to meet the needs of baby boomers and seniors as they downsize, retire and require access to more support services. This is an under-served market, with strong growth driven by an ageing population and accelerating migration of consumers and advertisers online.Starting from the perspective of a frustrated consumer, the online business has always retained a strong consumer centred focus and a reputation as a consumer advocate. This understanding of consumer needs has informed the growth of the business, and led to the development of new services such as Senior Flatmates, free listings designed to address the shortage of affordable rental housing for seniors.