Catherine Johnson Email & Phone Number

New York, Ny, Us

Stockholm, Stockholm County, Se

Product, Regulatory and Marketing

London, London, Gb

London, London, Gb

London, London, Gb

Farfetch is the leading technology platform for the global luxury fashion industry which IPO'd on the NYSE ($6bn) in September 2018 (NYSE: FTCH)•Draft and negotiate wide range of commercial agreements including marketing, product, new vendor/supplier and partnership agreements•Legal partner to internal business teams and stakeholders•Brand protection strategy•IP portfolio maintenance and registration of new IP rights•IP litigation•Lead on consumer/customer rights and issues•Global commercial matters

Global, Gb

London, Gb

Seed investment/accelerator focused on innovation in retail and consumer sectors•Responsibilities included industry research/analysis, business development, content generation, communications, social media and partnerships

London, London, Gb

Recruited back to PA Consulting following secondment to work with UK Trade & Investment (UKTI) to help attract Foreign Direct Investment (FDI) to the UK:•Project Management: responsible for managing FDI projects (from the US, Canada, Aus, NZ, Brazil and Mexico) in conjunction with cross-functional teams made up of partners, research analysts and sector specialists•Data and Industry Analysis: responsible for researching UK sector/location data and competitor analysis; compiled proposals to promote the UK's strengths•Stakeholder/Relationship Management: responsible for maintaining relationships with partners and stakeholders in local government organizations, and working together to build the UK's brand awareness•Marketing/Communications: responsible for thought leadership, content marketing, messaging•Product Design: helped to launch new CRM based on user insight/needs

London, England, Gb

London & Partners is the Mayor's official Foreign Direct Investment agency for London•Product Marketing: worked with cross-functional team of sales, marketing, PR to develop London brand and messaging and to promote the city's strengths to international businesses•Project Management: promoted to manage all North American (East Coast) FDI projects. Consulted with companies across multiple sectors on international growth plans and strategy. Provided competitor analysis and proposals to C-level executives to demonstrate London’s value and brand versus competing cities; helped to create over 500 jobs for London•Marketing Campaign Management: assisted in the planning and coordination of the 2012 Mayor’s Games Time Hospitality Program; ran integrated marketing campaigns in conjunction with attendance at 2013 SXSW tech festivalStakeholder/Partner Management: coordinated North America Taskforce workshops bringing together top stakeholders in the US/UK business community for quarterly discussion forums•Marketing/Communications: wrote and contributed content for company newsletter and blog•Secondment to PA Consulting: October 2012 - January 2013; designed and facilitated workshops to gather insight and enhance collaboration on joint projects. Conducted significant data analysis and made recommendations to senior managers eventually leading to a Memorandum of Understanding between local and central government

London, Gb

•Market Research: conducted industry/market research to understand US business landscape and to identify high-growth companies, leads and business contacts for the North American business development team•Product Marketing: worked with cross-functional team of sales, marketing and PR to refine messaging for US market, deploy international marketing campaigns and increase London brand awareness in overseas markets•Partner Management: built and maintained strategic partnerships whilst facilitating international trade

Online educational software startupResponsibilities included:•Product launch, insight/user analysis and product development•Business development and partnership management•Digital marketing, content marketing and launch of social media channels

New York, Ny, Us

Ba, Psychology, Classics

Psychology

Master'S Degree, Law With Business