Product, Regulatory and Marketing

Farfetch is the leading technology platform for the global luxury fashion industry which IPO'd on the NYSE ($6bn) in September 2018 (NYSE: FTCH)•Draft and negotiate wide range of commercial agreements including marketing, product, new vendor/supplier and partnership agreements•Legal partner to internal business teams and stakeholders•Brand protection strategy•IP portfolio maintenance and registration of new IP rights•IP litigation•Lead on consumer/customer rights and issues•Global commercial matters

Seed investment/accelerator focused on innovation in retail and consumer sectors•Responsibilities included industry research/analysis, business development, content generation, communications, social media and partnerships

Recruited back to PA Consulting following secondment to work with UK Trade & Investment (UKTI) to help attract Foreign Direct Investment (FDI) to the UK:•Project Management: responsible for managing FDI projects (from the US, Canada, Aus, NZ, Brazil and Mexico) in conjunction with cross-functional teams made up of partners, research analysts and sector specialists•Data and Industry Analysis: responsible for researching UK sector/location data and competitor analysis; compiled proposals to promote the UK's strengths•Stakeholder/Relationship Management: responsible for maintaining relationships with partners and stakeholders in local government organizations, and working together to build the UK's brand awareness•Marketing/Communications: responsible for thought leadership, content marketing, messaging•Product Design: helped to launch new CRM based on user insight/needs

London & Partners is the Mayor's official Foreign Direct Investment agency for London•Product Marketing: worked with cross-functional team of sales, marketing, PR to develop London brand and messaging and to promote the city's strengths to international businesses•Project Management: promoted to manage all North American (East Coast) FDI projects. Consulted with companies across multiple sectors on international growth plans and strategy. Provided competitor analysis and proposals to C-level executives to demonstrate London’s value and brand versus competing cities; helped to create over 500 jobs for London•Marketing Campaign Management: assisted in the planning and coordination of the 2012 Mayor’s Games Time Hospitality Program; ran integrated marketing campaigns in conjunction with attendance at 2013 SXSW tech festivalStakeholder/Partner Management: coordinated North America Taskforce workshops bringing together top stakeholders in the US/UK business community for quarterly discussion forums•Marketing/Communications: wrote and contributed content for company newsletter and blog•Secondment to PA Consulting: October 2012 - January 2013; designed and facilitated workshops to gather insight and enhance collaboration on joint projects. Conducted significant data analysis and made recommendations to senior managers eventually leading to a Memorandum of Understanding between local and central government

•Market Research: conducted industry/market research to understand US business landscape and to identify high-growth companies, leads and business contacts for the North American business development team•Product Marketing: worked with cross-functional team of sales, marketing and PR to refine messaging for US market, deploy international marketing campaigns and increase London brand awareness in overseas markets•Partner Management: built and maintained strategic partnerships whilst facilitating international trade

Online educational software startupResponsibilities included:•Product launch, insight/user analysis and product development•Business development and partnership management•Digital marketing, content marketing and launch of social media channels