Catherine Kruger Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Leading a team of 16 marketers across the NSW Metro, Victoria and WA Regions. Our team are responsible for the strategic development and implementation of all marketing and communications across 13 shopping centres.

Sydney, Australia

B2B Retail Marketing role focused on influencing the customer journey of our business audiences to drive acquisition, increase engagement/retention and cement a leading brand position across Retail, Pop-up and Brand Alliance Media. Key focus on development of brand proposition.

Sydney, Australia

Guiding and mentoring our team of marketing managers to drive performance in our retail assets nationally. Key projects including leading the launch and trial of the Geni App in our Innovation Hub and successful national roadshow events.

Sydney Area, Australia

Developing strategies and content across Commercial Property (Retail, Workplace and Logistics) including brand guidelines, B2B website launch project and communications with retailers and tenants. This role connects out B2B and B2C marketing functions to maximise results with our retailer partners in our retail assets.

Shellharbour And Corrimal

Responsible for the successful marketing function at Stockland Shellharbour throughout the recent $330 million redevelopment.Key achievements:- Successful staged launch strategy development and campaign implementation including: Ground Breaking Event and six staged openings.- Successful stabilisation strategy development and campaign implementation.- Winner of the 2014 Australian Marketing Institute NSW B2C Marketing Campaign for Stockland Shellharbour Grand Opening campaign 'Where Fashion Comes to Life'- Nominated finalist in the 2014 ICSC Asia Pacific Awards for Marketing Excellence for: 'Where Fashion Comes to Life' Grand Opening campaign, 'In Full Bloom' Spring Fashion campaign and 'Young Fashion Designer Awards' Community campaign.- Nominated finalist in 2013 Property Council Marketing Awards for 'The Fashion Migration' Spring Fashion sales driving campaign.- Nominated finalist for 2012 Property Council Marketing Award for 'Time to Shine' Redevelopment Positioning campaign and 'Extraordinary Everyday' Redevelopment Stage 1 Launch campaign.- Management of creative process from agency briefing to shoots/production and implementation.

Baulkham Hills

Responsible for the marketing at Stockland Baulkham Hills throughout the final stages of the $56 million redevelopment and stabilisation phase.Key achievements:- Successful Grand Opening campaign for the launch of the redevelopment.- Strategy development and implementation of the stabilisation campaign for the centre.- Secondment role at Stockland Wetherill Park.- Nominated finalist in the 2008 ICSC Asia Pacific Awards for Marketing Excellence for 'Win $1,000 Every Day' stabilisation campaign.

Shellharbour And Corrimal

Sydney Area, Australia

Bachelor Of Communication And Media Studies, Advertising And Marketing, Distinction

Activities and Societies: Marketing Society

Seo And Ppc Certificate, Digital Marketing

SEM strategy and leveraging SEO and PPC to achieve business objectives.

Digital Marketing Certificate, Digital Marketing

Digital channel and campaign management.

Digital Marketing Strategy

Developing a digital strategy that ensures marketing activity is aligned with business goals, and optimises use of digital channels.