Catherine Lundy Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

• Drives and oversees the objectives and implementation of commercial go-to-market strategies for Nurse Readiness solutions in the North America (NOAM) region.
• Delivers strategic leadership for the Nurse Readiness solutions portfolio’s commercial go-to-market approach to power growth and establish an effective infrastructure to lead long-term commercial success.
• Develops and implements the portfolio’s sales strategy across key market segments.
• Builds and optimizes customer centric operations for Nurse Readiness solutions to support expansion at scale.
• Develops and leads a team to support commercial activities for Nurse Readiness solutions: defining and executing customer segment-based go-to-market strategies, bringing customer and market perspective to the.

Philadelphia, Pennsylvania, United States

• Driving growth and innovation for solutions that support Nursing, Allied Health Professionals, and Patient audiences.
• Present and lead programs, tactics, and associative creativity to bring marketing plans and commercial strategies to life.
• Demonstrating expert product knowledge to potential customers and creating a rapport to establish trust and credibility.
• Identifying potential challenges and points of friction, working to find solutions that maximize efficiency and quality.

Philadelphia, PA

• Developed and implemented operational strategies for the sales department significantly improving the business process.
• Assessed risks and made recommendations based on a thorough analysis of all factors involved in launching new products.
• Identifying emerging markets and market shifts by being fully aware of new products and competition status.
• Drove all efforts to amplify revenues by providing exceptional service that generates new business opportunities.

Philadelphia, PA

• Cultivated the end-to-end planning, execution, and internal communication activities required for the launch and commercialization of various new products or product innovations.
• Conducted business process analysis and identified critical issues and gaps for an established organizational process.
• Optimized and revamped processes aimed at supporting business, product, development, and educational needs across the organization.
• Evaluated market requirements and recommended changes to identify new product opportunities.
• Located areas of improvement and proposed corrective actions that met challenges and leveraged growth opportunities.

Greater Philadelphia Area

• Communicated with marketing teams to promote products and reported product analysis as well.
• Generated and established structured, reusable product education and training approaches.
• Sponsored the development of processes aimed at supporting B2B and B2C operational, business, and product needs.
• Conducted in-depth analysis of business performances, and identified areas needing improvement.

Greater Philadelphia Area

• Ensured quality assurance of content on multiple electronic platforms to enable fast, accurate and clinically-relevant search and discovery functionality for clinicians.
• Developed compelling and creative content that can work across all marketing outlets, especially online or social media.

Ardmore, PA

• Optimized website sales through eCommerce site and through strategic partnerships with third party vendors.
• Responsible for maintaining social media sites while informing clients and followers on updates for the Marlyn Schiff jewelry line.
• Drove forth strategic product positioning for public relations and sales opportunities.

Alumni Relations

• Aided with event preparations, communication and administrative tasks for the Alumni Relations Office.

• Developed compelling press releases, press clips, project research and communication with clientele.
• Assisted in meetings with clients and at company events.

Master Of Business Administration (Mba), Business Administration And Management, General

Ba, Communication

Activities and Societies: Panhellenic President (2010), Public Relations Student Society of America (2009-2011), National Society of.

Education record