Catherine Macleod-Smith Email and Phone Number
Catherine Macleod-Smith work email
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Catherine Macleod-Smith personal email
An experienced Programme Manager with a particular emphasis on Change Projects focusing upon Customer and Client Management.Sector experience: Insurance, Investment Management, Energy, Utilities, Civil Engineering, Charities, Education and Software Design.Specialities: Change Management, Project/Programme Design and Management, Key Account Management, M&A, Customer Insight, CRM evaluation, Business requirements definition, data protection, data management, marketing planning, segmentation, communications planning and execution, event management, governance and compliance, volunteer recruitment and management.
Customer Essential Ltd
View- Website:
- customeressential.co.uk
- Employees:
- 7
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Program Management SpecialistPsr Group May 2021 - Present
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Senior AssociateCustomer Essential Ltd 2004 - PresentSenior Consultant with significant programme management experience and practical hands on support for key areas of CRM change management, including Key Acount Management, Customer Insight and Data Management. Engagements have included:- Development of assessment tools to enable clients to develop their proficiency in CRM, Data Quality, Data Protection and Customer Value. - managing a high profile project for a Global insurer which focussed up the effective use of Customer Insight to develop effective KAM strategies- managed a major Data Quality project, including auditing competencies and processes, for the UK division of a Global insurer- devised and ran a segmentation project for a niche insurer which including managing the external suppliers and blending external research with the trends highlighted by the data analysis- extensive experience of stakeholder management on all engagements and development of materials to support clients in this area. - constant assessment of priorities and risks and developing mitigating strategies on all engagements. -
DirectorRagaroo Limited Jul 2012 - Aug 2023- Provided Programme Management support for a niche consultancy delivering services to a major infrastructure organisation. - Generated content for a module on Sustainability which was a key success factor in a winning bid for a new contract- Developed Environmental Review Framework for one of the delivery partners drawing upon my network and RSPB experience- developed stakeholder management plan for a specialist construction company including mentoring and presentation material- business development activity for a software company developing material for a major public sector provider- programme management support for a Data Protection audit for an independent school- ongoing business development for Ragaroo Limited -
Development OfficerRspb Mar 2006 - Dec 2014I was recruited by the RSPB to support their People Engagement activities as a direct result of my experience of running fundraising events in the charitable sector on a voluntary basis. The role included:• Developing strategic focus on role of events in the People Engagement agenda• Identifying and managing key strategic partnerships to support delivery of this agenda• Planning and running the events, organising all publicity, PR and managing volunteersKey Achievements• Built and managed strategic partnerships that have been critical in delivering significant benefits and involve stakeholder management at Board level within the partner organisations • Developed a targeting framework using Insight to help prioritise face to face activity: this has been adopted by a number of other teams within the organisation• Project managed a major new event at a flagship reserve• Given live and pre-recorded interviews for a number of events that had a proven positive impact on footfall at the event• Mentoring a senior manager responsible for the member recruitment team and developing a project to deliver significant business change in this area• Creation of a traffic light reporting framework used widely across the team for project management and reporting -
Senior Crm ConsultantMummert + Partner Sep 2002 - Jul 2004I worked as a Senior CRM consultant where I was responsible for:- setting up a major CRM change programme for a Utility- delivering CMAT engagements for a multinational insurance company- developing new business and maintaining existing relationships- running a series of business development seminars for the CRM practice
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Crm ConsultantBp Oil 1994 - 2002I led a pan European CRM Change project on behalf of the Commercial Cards business. Key elements of the role included:- Producing a business case to secure funding for the project from the Project Board- Acting as Cards Demand Manager in the design and implementation of the system and managing the European rollout- Developing and implementing Customer Management processes in the individual countries- I also held the role of Integrated Marketing Manager for BP Portugal Lubricants 1994 - 1996 and Marketing Service Manager BP UK Commercial Fuels 1991 - 1994 -
Sales ManagerIbis Information Services Mar 1986 - Dec 1993I worked for IBIS Information Services (subsequently part of the Reed Group), a niche company providing Direct Marketing services to the publishing and business to business market. I joined initially as an Account Executive and was ultimately promoted to Sales Manager of two sales channels.
Catherine Macleod-Smith Skills
Catherine Macleod-Smith Education Details
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English With Philosophy -
Haileybury And Imperial Services College -
Hitchin Girls' Grammar School -
St Ippolyts Primary School
Frequently Asked Questions about Catherine Macleod-Smith
What company does Catherine Macleod-Smith work for?
Catherine Macleod-Smith works for Customer Essential Ltd
What is Catherine Macleod-Smith's role at the current company?
Catherine Macleod-Smith's current role is Programme Manager.
What is Catherine Macleod-Smith's email address?
Catherine Macleod-Smith's email address is ca****@****ial.com
What schools did Catherine Macleod-Smith attend?
Catherine Macleod-Smith attended The University Of Sheffield, Haileybury And Imperial Services College, Hitchin Girls' Grammar School, St Ippolyts Primary School.
What are some of Catherine Macleod-Smith's interests?
Catherine Macleod-Smith has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Human Rights, Animal Welfare, Arts And Culture.
What skills is Catherine Macleod-Smith known for?
Catherine Macleod-Smith has skills like Crm, Change Management, Direct Marketing, Program Management, Customer Insight, Strategy, Data Management, Event Management, New Business Development, Key Account Management, Market Research, Project Management.
Who are Catherine Macleod-Smith's colleagues?
Catherine Macleod-Smith's colleagues are Andy Crane.
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