Catherine Mchale Email & Phone Number

Boulder County, Colorado

Using key business objectives, drawing up creative vision and implementation plan to take clients to the ultimate expression of their business; driving sales and relationships with customers. Working authoritatively on short and long term strategic implementation to accelerate success and differentiate. Finding creative opportunities to grow community and business.• Brand creation and consistency across communications• Strategic planning to ensure short and long term business success• Multi level communications: on line, in community, in the press• Copywriting for literature, websites, digital campaigns, press• Business audits and turnaround plans, marketing consulting• Sales generation programs, event planning and coordination• Economic Development strategy and implementation (including contract to provide Economic Development and Marketing services to the Town of Niwot, Colorado).

London, United Kingdom

Leadership of Prosumer marketing team for UKI, collaborating across Europe, providing high level inspiration, strategic direction and management of marketing team for successful and profitable programs, product launches and sales. Responsibility for indirect channels and budgets. Liaison with sales, account management and product management.Approval leader for Apple Premium Reseller Partners at national level - analyzing and approving business plans and on-boarding new partners, approving store locations and design, and building Reseller community excitement through marketing programs, strategic marketing direction of consumer marketing campaigns. Working with multi-million dollar budgets with focus on ROI and sales generation for all activities. Driving strategic marketing success and sales through national quarterly briefings and liaison with business owners.Developing and retaining excellence in Prosumer marketing team, creating driving force for business development in the UK and Ireland.Development of Apple specialist channels (eg photo and video specialists), overseeing coordination of events for major Apple end customers (eg BBC) and working closely with other international leaders to leverage scale and global consistency

London Area, United Kingdom

Leadership of Premium and Authorized Reseller marketing team for UKI.

Sunbury-On-Thames, United Kingdom

Development, implementation and ownership of Channel Marketing strategy across EMEA. Management of six international channel marketers and co-ordination of remotely-based field staff across Europe.Management and ownership of channel loyalty program and communications.Strategic co-marketing with Dell Computers at European level. Client development and relationship building, brand building.Liaison with global HQ, traveling to California to work on global projects - marketing, CRM implementation etc.

Postgraduate Diploma In Marketing

Activities and Societies: Winner of Most Outstanding Postgrauate Diploma Student of the Year

Maitrise (Masters), Droit Européen Et International (European And International Law)

Llb (Hons), Law And French