Catherine Olson Email & Phone Number

Charlotte, Nc, Us

• Work closely with local businesses and sales executives to provide unique marketing solutions for digital advertising • Drive profitable growth through management & oversight of ad inventory across core site and audience extension networks• Participate in client meetings, building relationships with top clients, while being active in the community

Charlotte, North Carolina Area

• Maximize existing partnership opportunities while building new relationships• End to end account ownership of publishers; including prospecting, onboarding, optimizations and reporting • Work with Analytics leveraging ConsumerTrack data to improve performance, expand opportunities and share data with partners to grow revenue and improve monetization

Charlotte, North Carolina Area

• Strategized with sales managers to create custom advertising solutions based on clients’ challenges and marketing objectives • Developed cross-platform marketing solutions and sales presentations that effectively communicate program elements and benefits to the advertiser • National Account Manager for our sister company AmericanInno; managed digital ads, native content, and newsletter platform

Charlotte, Nc

• Rebuilt and rebranded our current audience extension ad platform • Lead the day-to-day management of partner relationships and ad operations, with goals of growing revenue and optimizing partnership revenue within our platform

Charlotte, North Carolina

• Responsible for day-to-day relationships with National Sales Managers, Clients/Agencies, and Operations – providing daily analytic and progress reporting for all ad platforms• Optimize campaigns by challenging client to think outside the box for high impact delivery

Baltimore, Maryland Area

• With Account Partner, co-managed sales pursuit process: account research, proposal writing, oral presentation preparation, accelerating sales pipeline in tracking system/CRM• Started business development program for staff including three pillars: relationship building, education and community involvement

• Assumed direct accountability for the selling process within an assigned territory, covering three states, 50+ accounts, 100+ prospects• Improved customer loyalty and retention; drove deeper sales penetration within existing customer accounts while bringing on new business

• Managed behavioral based targeted marketing database that secured 50% of company’s print revenue• Developed strategic partnerships with Sales setting revenue goals, action steps, and targeted market objectives to present to external clients