Catherine Sempill Email & Phone Number

Building komoot's content project, the Adventure Hub, from scratch.- Lead a developer & designer to build the MVP of komoot’s first brand content site- Designed & implemented UX & user research to inform the site build- Ran in-house workshops to flesh out audience personas & shared outcomes with marketing, copy & translation teams - Built a research-driven, user-centric content strategy, and contribute to the broader content strategy at komoot with the Brand Director and my fellow channel managers for social & email- Set and report on monthly channel KPIs & quarterly OKRs- Planned multi-channel launch strategy for new site and subsequent awareness campaign - research, planning, copywriting, briefing and reporting- Built a quarterly production cycle from scratch, including a process for working cross-functionally so multiple teams can benefit from this new comms channel- Research, write, upload and schedule content using Contentful CMS- Schedule regular "brand chats" with team to generate ideas and gauge team's understanding of the channel's value for them and komoot as a whole- Work with social media manager and email marketing team to align and/or adapt concepts for multiple channels- Contribute to komoot's brand value framework for copy, design & film- Write creative briefs and project manage creative freelancers

What started as a 6-month paternity cover gig will turn into an extremely rewarding year-in-full, coaching two awesome writers and levelling up our translation game by introducing better systems and putting measurable KPIs in place.- Lead two internal copywriters and manage 6 freelance translators and an agency- Coach copy team to own their expertise, set boundaries and lean on our processes, as well as educate broader team on our work as writers- Improved processes for freelancer capacity planning and bug/feedback handling- Implemented metrics based system for measuring translation quality, which were subsequently used for our inaugural translation KPIs- Supported copywriters to leverage data to improve their copy

London, United Kingdom

- Hired two new copywriters- Created komoot’s first brand writing guidelines using new brand architecture, & wrote all komoot's ToV & personality documentation. Hosted workshops on these and other copy topics for marketing and translation teams- Worked on cross-channel brand and product campaigns for countless komoot feature releases and awareness campaigns (user research, copywriting, reporting)- On the team who developed the messaging and positioning for komoot’s first subscription product, komoot Premium- Ongoing user research (VoC interviews, review mining) to keep our copywriting/messaging resources up to date- Wrote copy for email (focus on Open & CTR), social media and campaign landing pages- Contributed to planning/strategy and project managed multi-format, cross-functional marketing campaigns, including timeline planning, briefing, copywriting (email, landing page, social media, and reporting on key results).- Created all marketing-related copy templates and process docs: creative briefs, newsletter production process, translation briefs that are the bedrock of komoot’s copy team today

London, United Kingdom

Content, SEO & General Marketing Strategy-Developing content strategy to increase engagement and high value traffic to the website-Customer & keyword research, brand tone of voice guidelines and content planning-Analysing and monitoring success of content according to company KPI's-Planning launch strategy for a new product, including developing PR strategyEmail marketing campaigns and content-Planning customer segmentation according to region and interest-Optimising open-rates, click-throughs and conversions-Uploading & scheduling campaign content in MailchimpManagement-Manage a junior team member, setting goals and providing guidanceProject management-Coordinating external providers and in-house staff to ensure all moving parts are completed according to the scheduleBudget management and workflow systems-Developing systems to better track marketing spend allowing us to plan and implement budget actions more efficientlyPPC-Manage two PPC accounts, managing budget, maintaining ROI and testing ad copy, bid strategies and more to improve account performance.

London, United Kingdom

PPC Management-Management and opitmisation of PPC accounts to maximise ROICopywriting & content writing-Producing content for the website, blog and email newslettersManaging email segments and ensuring a steady open-rate and click through rate in line with company KPI'sSocial Media Management-Planning and creating social media content, encouraging engagement and responding to queries and commentsCMS Management-Maintaining up to date information on company website-Creating new holidays and sections of the website when necessary-Uploading & scheduling content on Joomla CMS

London, United Kingdom

-Copywriting & editing-Email marketing-Project management-Customer support

Cape Town Area, South Africa

Key Responsibilities-writing all web copy-compiling monthly newsletter-managing social media-writing a travel blog and food blog-attending press events on behalf of the company-liaising with marketing clients-delivering progress reports based on Google Analytics Key Skills-writing/editing copy-basic design-HTML/SEO/Google Analytics-PR/communications-brain-storming ideas and contributing to the overall marketing plan -relationship building/maintenance with existing clients

Cape Town

Key Responsibilities-conceptualise/write blog posts-manage blog contributions from guest bloggers-maintain relationships with advertising partners-edit all website copyKey Skills-writing and editing-CMS systems-relationship management-basic SEO

San Pedro De Atacama, Chile

Key responsibilities-meet and greet new guests-manage bookings-handle customer complaints/requests-manage a small team of security and cleaning staff-sell commission-based tours to attractions in the area to guestsKey Skills-customer relations-sales-Spanish

Buenos Aires, Argentina

Key Responsibilities-lesson plans-designing tests and examsKey Skills-prioritise tasks-creative thinking-time-management

Bachelor Of Social Science In Media & Writing And Sociology

Bachelor Of Arts (B.A.), Sociology And Media And Writing

Activities and Societies: DJ for community radio station (2009), Capoeira committee member (2010) My final year Sociology thesis involved.