Marketing Coordinator
CurrentCoordinating and crafting digital and direct-mail campaigns to promote the Shaw Festival, Canada’s second-largest repertory theatre company. This position involves writing and proofreading succinct and persuasive copy to drive sales and reach both established and future patrons. Frequent and rotating tasks include the organization of a monthly eNewsletter, exclusive/segmented eBlast offers, maintaining website content, and much more. Online analytics are monitored weekly, to leverage real-time… Show more Coordinating and crafting digital and direct-mail campaigns to promote the Shaw Festival, Canada’s second-largest repertory theatre company. This position involves writing and proofreading succinct and persuasive copy to drive sales and reach both established and future patrons. Frequent and rotating tasks include the organization of a monthly eNewsletter, exclusive/segmented eBlast offers, maintaining website content, and much more. Online analytics are monitored weekly, to leverage real-time insights, track customer engagement, and pivot where necessary. Strict stylistic guidelines are adhered to and kept top-of-mind, ensuring all materials are in line with The Shaw’s mission and brand. Show less