Catie Ale Email & Phone Number

Tallahassee, Fl, Us

- Launched a new website optimized for user experience that increased revenue growth by +50% YoY- Designed and executed daily merchandising strategies for navigation, on-site search, assortment layout, site content, and enhancements- Planned and executed email and SMS marketing strategies to align with brand initiatives- Sourced new vendors/brands and nurtured existing relationships- Owned product lifecycle and maintenance, providing relevant and compelling product information to increase user confidence to purchase items- Oversaw the product catalog taxonomy, making adjustments and re-categorizing products as necessary- Delivered weekly reports on top sellers, sell-through metrics, and other key KPIs

- Designed a Shopify ecommerce website, propelling it to the top 4% in website traffic within its first year.- Increased business revenue by 23% in 2020 through innovative merchandising and targeted marketing strategies.- Utilized customer trends and website metrics to guide seasonal and monthly merchandising decisions and product-specific promotions.- Led the execution of marketing campaigns via Facebook Business Manager and Pinterest Business Manager, increasing brand visibility and customer engagement.

Tampa/St. Petersburg, Florida Area

- Developed effective merchandising strategies to drive sales on AshleyFurniture.com, achieving an average of $1.2M in weekly sales for the Living Room category and driving overall business growth by 26% YoY.- Successfully executed the launch of the Bedding & Bath categories, onboarding 7 new vendors and implementing over 1,000 new SKUs on the website.- Directed the placement and merchandising of products featured on home, landing, and catalog pages, ensuring a cohesive overall online product presentation that aligned with the brand's vision and mission.- Provided regular analysis and forecasting of e-commerce sales on a weekly, monthly, and quarterly basis, collaborating closely with the marketing team to develop effective business and sales goals.- Partnered with cross-functional teams to ensure website alignment with the brand's overall strategy and vision, driving synergies between different sales channels and identifying new opportunities for growth.- Developed and executed a successful cross-sell and upsell strategy for every product displayed on the website, generating additional sales and maximizing revenue potential.- Utilized advanced analytic tools to regularly review KPIs and customer behavior, gaining valuable insights and providing actionable recommendations for improving product performance and search optimization.

Tampa/St. Petersburg, Florida Area

- Demonstrated exceptional sales skills and product knowledge to successfully sell a wide variety of consumer products on live TV broadcasts.- Developed and maintained strong relationships with customers through engaging and persuasive communication and exceptional customer service.- Collaborated with a team of producers, hosts, and other sales representatives to ensure smooth and efficient show production and customer experience.- Achieved and exceeded personal and team sales goals on a consistent basis, resulting in recognition and awards for top performance.- Adapted quickly to changes in product offerings, sales strategies, and technology, staying up-to-date with the latest trends and customer preferences.- Utilized various sales tools and software systems to process orders, track customer interactions, and analyze sales data to improve performance.- Contributed to the development and implementation of new sales and marketing initiatives to attract and retain customers and increase sales revenue.- Provided constructive feedback to management on product quality, customer preferences, and sales strategies to improve overall business performance.

Greater New York City Area