Catherine Boggs Email & Phone Number

Atlanta, Ga, Us

Bayport, Minnesota, Us

Bayport, Minnesota, Us

Bayport, Minnesota, Us

Courbevoie, Île-De-France, Fr

Expanded role to include leading a team of Architectural Service Managers to improve CBP's specification position for specialty products in the commercial market segment.

Courbevoie, Île-De-France, Fr

Develop and implement the BU's strategic marketing plan to feed the overall sales strategy, develop medium- and long-term organization and staffing plan for Marketing function, develop and roll out BU's sustainable construction communication plan, monitor construction and gypsum industry trends, benchmark products and activities of competitors, lead development of BU's strategic product pipeline, explore/implement strategic marketing partnerships, determine and manage overall marketing budget, lead organization of tradeshows, lead negotiations with third-party business service, architectural tools and packaging providers, monitor successful implementation of the marketing planning tool, monitor profitability of pipeline and product spreads and recommend corrective actions, represent Continental Building Products in industry marketing associations and functions

Charlotte, Nc, Us

Fast-track, strategic business development position challenged with penetrating the commercial business segment as a new market entrant. Responsible for securing national market share from well-known, established competitors through demand creation. Developed and administered new marketing collateral aimed at developers, general contractors, architects and waterproofing consultants. Built internal awareness, momentum and coordination among all functional departments.Secured over 20 proprietary architectural specifications in first 6 months of employment and generated $1 mil in revenues by strategically pursuing top-ranked developers, architects, general contractors and national framers in the multi-residential and light commercial markets. Developed commercial business to account for 25% of total company revenues within 2-1/2 years by implementing effective market penetration strategy with validated value propositions.Trained and directed national sales force to effectively incorporate new business segment into their sales function. Collaborated with Marketing to develop appropriate messaging and programs to target new customer segment. Served as macro- and micro-industry trends resource.Developed 2 new AIA presentations and marketing literature directly targeting light commercial business segments. Established new internal processes to support the commercial business to include management of supportive staff. Increased number of dedicated team members from 1 to 4 in 2 years. Negotiated with suppliers for cost-competitive services applicable to the architectural community. Served as key member on 2 New Product Development projects for technologies specific to commercial market segment.

Denver, Colorado, Us

Investigated and developed market opportunities in the Southeast for the Commercial Business Segment. Implemented new programs and product developments at multiple levels of supply chain. Generated specifications and commercial project tracking by working with architectural community and sales force. Provided training to new and existing sales personnel, directed sales performance, and served as technical and development support.Increased specification generation by 50% in 2008 by penetrating large architectural firms and driving efforts of Southeastern sales force. Utilized specification selling efforts to develop new distribution network in Alabama leading to an increase in sales revenues of $2 million annually.Increased specification hold-rate by 80% in 2008 by developing an electronic specification tracking tool and training program.Directed healthcare industry pilot to develop a value proposition specific to healthcare building owners and constituents.Served on task team to create marketing strategy around sustainability movement and LEED.Actively participated in local Construction Specification Institute (CSI) Chapters to expand visibility with specification writers.

Denver, Colorado, Us

Managed and developed new fiber glass insulation accounts (distributors, lumberyards, buying groups and retailers) for a $16 mil+ outside sales territory comprised of 50+ retail, residential, contractor, commercial, metal building and manufacturing clients throughout the Southeastern region.Increased 2004 fiber glass sales by more than 14% and profitability by 29% versus 2003; Increased 2005 sales by 23% and profitability by 21% versus 2004. Secured over 60 closed architectural specifications and 25 builder commitments through downstream activities in 2005.Successfully promoted new product developments involving initial set-up costs of over $100,000 per direct customer.

Greer, Sc, Us

Served as a marketing liaison between Guardian Building Products Group and their largest distributor, Georgia-Pacific Corporation (BlueLinx), with the opportunity to manage the Southeastern, Northeastern and Mid-Atlantic sales regions. Provided sales and motivational leadership to sales teams within both organizations. Managed product inventory for over 20 warehouse facilities along the Eastern coast. Performed at an average win ratio of 41% and increased sales by a minimum of $2 million annually. Held responsible for working with 10+ insulation specialists all requiring training and sales leadership.CommunicationsStrong communication, public speaking, and senior-level presentation experience.

Mba, Marketing And Finance

Bba, Management

Education record