Catherine Carlin Email & Phone Number

New York, Ny, Us

United States

United States

Drive consistent channel strategy including channel segmentation and in-store/shopper marketing activities and support channel offer optimizationCollaborate with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurableLead partner-related launch efforts for products, services, and platforms.Develop and coordinate execution of integrated communication plans around the accountManage and develop vendor relationships and in-channel activations and multi-channel shopper marketing campaignsDevelop and implement point of sale to build in-store and brand presence

Ridgefield Park, Nj

I was promoted to develop brand marketing and merchandising initiatives for Samsung's mobile products, increase sales, and market share by supporting a top nationwide mobile carrier partner. In this role, I used consumer analysis, strategic thinking, and project management skills to deliver consumer-oriented product launches and campaigns that build brand presence and retail sales for the largest wireless provider in the US. I translated data analytics and qualitative research into innovative consumer insights and channel strategies. Partnered with global teams and key accounts to design and execute integrated customer experiences. Responsible for a top account that reached a total of 154M consumers.

Ridgefield Park, Nj

I planned and implemented global visual merchandising with budgets from $5K to $43M at top US retailers. I collaborated with consumer insights and agency vendors to develop meaningful content. I was also responsible for educating distributors and sales managers on crucial consumer touchpoints and priorities. I relied upon project management skills to keep merchandising projects on-time and on-budget — prepared presentation materials for senior management for account roadshows.

United States

United States