Cathy C.

Cathy C. Email and Phone Number

Head of Global Marketing Operations @ Atlassian
California, United States
About Cathy C.

Cathy is a results-oriented technical marketing leader with more than 20 years of proven success in B2B and B2C omni-channel digital marketing, growth marketing, marketing automation, marketing operations, analytics, and marketing/sales alignment. She holds an MBA in Marketing & Strategy from UCIrvine’s Paul Merage School of Business, a BA in Psychology from Wellesley College, and a passion for developing high performing individuals and teams.

Cathy C.'s Current Company Details
Atlassian

Atlassian

View
Head of Global Marketing Operations
California, United States
Website:
atlassian.com
Employees:
17621
Cathy C. Work Experience Details
  • Atlassian
    Head Of Global Marketing Operations
    Atlassian
    California, United States
  • Atlassian
    Head Of Marketing Operations
    Atlassian Jul 2024 - Present
    Sydney, Nsw, Au
    Leads a team of technical SMEs & data-driven innovators to help Atlassian unleash the potential of every team.
  • Portfolia
    Portfolia Funds Investing Member
    Portfolia Dec 2019 - Present
    San Mateo, Ca, Us
    Member of Portfolia Funds, investment funds designed for women who want to backentrepreneurial companies for returns and impact. As a Portfolia Funds member invested in the "Rising America," "Active Aging & Longevity," "Femtech II," 'Green & Sustainability," and "Food & AgTech" funds, I'm investing in up to 60 top-performing entrepreneurial companies. Portfolia offers an engaging and educational experience, with members participating in pitch calls and joining due diligence teams alongside highly experienced lead investors. Portfolia is especially interested in companies led by women and/or with diverse founder teams, and where a national base of sophisticated and connected investors can impact success. Portfolia welcomes all accredited investors -- message me to learn more.
  • Palo Alto Networks
    Senior Director, Demand Operations Of Excellence (Dope)
    Palo Alto Networks Oct 2015 - Jun 2024
    Santa Clara, California, Us
    Manages a distributed global team of best-in-class, customer-centric subject matter experts focused on digital strategy, demand generation, marketing operations, conversion optimization, risk management, and winning long term. Palo Alto Networks, the global cybersecurity leader, is shaping the cloud-centric future with technology that is transforming the way people and organizations operate. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world’s greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. By delivering an integrated platform and empowering a growing ecosystem of partners, we are at the forefront of protecting tens of thousands of organizations across clouds, networks, and mobile devices. Our vision is a world where each day is safer and more secure than the one before. For more information, visit www.paloaltonetworks.com.
  • Realself.Com
    Senior Manager, Marketing Automation
    Realself.Com Dec 2012 - Oct 2015
    Seattle, Wa, Us
    Responsible for the strategy and implementation of end-to-end B2B & B2C user experiences. Increased user return rate, content creation, and retention rates while decreasing the volume of outbound messages and contacts.
  • Amazon.Com
    Product Marketing Manager
    Amazon.Com May 2012 - Dec 2012
    Seattle, Wa, Us
    Responsible for optimizing the conversion rate of each step of the Amazon seller life cycle driving significant increases in total registrations, launches, and seller gross merchandise sales (GMS).
  • Amazon.Com
    Manager, Email Marketing & Automation Strategy
    Amazon.Com Jan 2011 - May 2012
    Seattle, Wa, Us
    Email Bar Raiser and strategic advisor for all lead generation, educational, and operational emails sent to third party sellers and seller targets for AmazonServices, LLC (Selling on Amazon, Checkout by Amazon, Fulfillment by Amazon, Prime on Your Site, Product Ads, and Webstore by Amazon). Increased sales volume, revenues, and sales team efficiencies.
  • Traffic Engine
    Director, Strategic Client Services
    Traffic Engine May 2010 - Jan 2011
    Seasoned internet search expert managing a remote cross-functional team responsible for the monetization of Traffic Engine’s diverse global network of websites, advertisers, and feed providers.
  • Educationdynamics
    Paid Search Campaign Optimizer
    Educationdynamics Aug 2009 - Apr 2010
    Lenexa, Kansas, Us
    Resident usability expert tasked with managing and optimizing the paid search end-user experience across Google, Yahoo!, and MSN. Increased lead quality and drove down CPAs in hyper-competitive bidding landscapes.
  • Yahoo! Search Marketing
    Manager, Partner Account Management
    Yahoo! Search Marketing Jun 2007 - Feb 2009
    Sunnyvale, Ca, Us
    Sole strategic online search advertising advisor for top tier Entertainment Channel branded accounts including ABC, Disney, iVillage, NBC, and 20+ Yahoo! websites (Y! Buzz, Games, Groups, Music, Flickr, Messenger, OMG!, etc.). Educated website stakeholders (US and international) in search monetization, enlisted buy-in, and drove revenue-positive implementations.
  • Yahoo! Search Marketing
    Sales Strategy Project Manager
    Yahoo! Search Marketing Jun 2006 - May 2007
    Sunnyvale, Ca, Us
    Project Manager for the Strategic Alliance team responsible for analyzing the business model and pricing strategy of the Search Submit Product as well as examining the soft issues impacting the roll-out of a new pricing strategy.

Cathy C. Skills

Email Marketing Lead Generation Online Advertising Ppc Marketing Strategy E Commerce Product Marketing Crm Account Management Web Analytics Product Management A/b Testing Analytics Digital Marketing Marketing Automation Strategy Project Management Marketing Sem User Experience Email Strategy Strategic Planning Marketing Communications Seo Search Advertising Monetization

Cathy C. Education Details

  • University Of California, Irvine - The Paul Merage School Of Business
    University Of California, Irvine - The Paul Merage School Of Business
    Marketing & Strategy
  • Wellesley College
    Wellesley College
    Psychology

Frequently Asked Questions about Cathy C.

What company does Cathy C. work for?

Cathy C. works for Atlassian

What is Cathy C.'s role at the current company?

Cathy C.'s current role is Head of Global Marketing Operations.

What is Cathy C.'s email address?

Cathy C.'s email address is ca****@****rks.com

What is Cathy C.'s direct phone number?

Cathy C.'s direct phone number is +185792*****

What schools did Cathy C. attend?

Cathy C. attended University Of California, Irvine - The Paul Merage School Of Business, Wellesley College.

What skills is Cathy C. known for?

Cathy C. has skills like Email Marketing, Lead Generation, Online Advertising, Ppc, Marketing Strategy, E Commerce, Product Marketing, Crm, Account Management, Web Analytics, Product Management, A/b Testing.

Who are Cathy C.'s colleagues?

Cathy C.'s colleagues are Matthew Geng, Dalibor Topalovic, Shalini Batra, Hassan Z., Pooja Lodhi, Javed Kohri, Stephanie Brook.

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