Cathy Cowans Email & Phone Number

Marketing lead and main point of contact for the Prison Fellowship Church Mobilization and Angel Tree teams, including collateral creation, marketing and program campaign plans, advertising, creative, messaging, and reporting.

United States

Curates, creates, and implements platform-specific organic social media content that contributes to digital marketing campaign goals and supports programmatic goals. Documents learnings, researches trends, and makes recommendations for strategy updates. Generates engagement, moderates discussions, and participates in online conversations. Assists in content development for paid social campaigns. Guides staff in social media best practices.● Contributed to a 68% increase in reach, a 38% increase in engagement, and a 147% increase in followers.● Led campaign to recruit, collect, and publish digital content submissions from staff to promote field and program activities.

Recruited to consult on independent projects for Contemporary Christian Music (CCM) artists, event promoters, radio stations, and record labels including, but not limited to: on-site promoter representation; event booking; writing and editing blog posts, artist interviews, and press releases; marketing consultation; promotions management; social media account management; multi-media content creation; event photography; fan club/Facebook group management; and volunteer recruitment, training, and oversight.

Gaithersburg, Maryland

Provided management for events of up to 5,000 attendees overseeing all aspects of back-office implementation and on-site event coordination including customer service, ticket sales bookkeeping, vendor relationship management, and concise event report development and tracking. Developed and implemented marketing content for multi-channel media promotions to drive sales and awareness. Expert knowledge manager of touring market trends and new business potential in support of company business and financial goals and outcomes.● Automated box office procedures ensuring streamlined approach to record keeping and ticket distribution resulting in time efficiency and error reduction.● Increased social media presence by 30% through efforts including online contests leveraging Facebook consumer engagement strategies; initiating Twitter and Instagram accounts to increase brand awareness; and optimizing email campaigns using proven methods and creative to generate higher open/response rates.● Managed on-site production coordination between venue staff, tour staff, vendors, event sponsors, volunteers, and attendees to ensure on-time performance and successful execution of deliverables.(*Specific employment was during two year period: 2013 - 2014 and 2017 - 2018.)

Winchester, Virginia

Created, directed, and managed print and digital marketing projects including product catalogs, website design, email campaigns, trade show exhibits, branding and identity, and product packaging. Managed social media, photo shoots, and advertising media buys for clients and agency. Wrote and edited marketing copy, press releases, technical specifications, and corporate branding guidelines. Increased international client business by 85% through opportunity assessment resulting in increased services to meet the client’s needs.

Winchester, Virginia

Established annual publication plan and editorial calendar for seven newsletters. Responsible for P&L while consistently exceeding revenue and profitability goals. Directed 15 writers, editors, illustrators, translators, and sales/customer service staff. Guided marketing team on product campaigns and new product development. Substantive editing and copywriting of editorial content. Led art direction of illustration and layout design. Managed circulation and fulfillment functions leading to 20% growth and reduced sales costs. Facility operations manager.

Winchester, Virginia

Directed China, Hong Kong, and U.S. production with budget responsibility for cost of materials and labor, cost of product, and sales pricing. Supervised and coordinated the activities of overseas and domestic production managers and their staff resulting in increased on-time delivery and reduction in back orders. Advised managers on methods to improve production, operations, communications, and customer service. Set goals for contract negotiations with factories and remotely guided process. Arranged transportation and customs processing of raw materials and finished goods. Guided new product development, including product design and materials sourcing. Developed and coordinated catalog, advertising, and product packaging concepts and processes.