Senior Manager, Media Relations
Current• Increased association’s media and patient / public awareness by more than 30% in one year: During COVID that percentage climbed to more than 200% from the previous year. Expanded association’s visibility and reach by tracking publicity. Create, elevate, and manage positive mainstream media presence by building and leveraging trusted relationships with local and national media; develop key client relationships by measuring effectiveness of current media programs• Gauge department effectiveness by identifying ways to communicate and develop targeted media strategies and monitoring tools: Introduced multimedia news releases, satellite and radio media tours, videos, social media, video production, website and online newsroom development• Guide member spokespeople and executive leadership to proactively represent CAP in media: Conduct media trainings, communication skills workshops, and provide association-wide and individual crisis management training• Align communication and marketing strategy by supporting organization’s mission and goals, providing execution of tactical plans: Collaborate with digital, creative, and marketing departments while building strong partnerships across organization
