Catherine Hall Email & Phone Number

Greater Toronto Area, Canada

Toronto, Ontario

Toronto, Ontario

Experienced sales and marketing professional with a proven record of performance in multi-media sales. Extensive experience in newspaper, magazine, television and online sales. Skilled at developing strategic business development initiatives to achieve significant revenue growth and implement integrated sales strategies across a variety of media platforms. Exceptional leadership and highly developed relationship management skills.

Led a team of sales professionals to develop new business opportunities and unique revenue streams through the sales and project management of special interest reports, niche magazines and joint ventures with corporate accounts and organizations. Responsible for budgeting and expense control, strategic planning, identifying and launching new sales initiatives, contract and rate negotiations as well as developing integrated sales initiatives across other Canwest platforms.

Markham, Ontario

Responsible for the development of new business in the areas of custom publishing, sales and marketing. - Directed the strategy, design and execution of marketing and sales programs for corporate accounts such as IBM and CIBC.-Responsible for project management, production and integrated marketing communications from strategic planning and creative through to execution.

Toronto, Ontario

Responsible for all advertising sales for Toronto Blue Jay official game day programs as well as 2 annual magazine publications.Managed and directed the sales activities of a contracted rep house. Also responsible for overall operations and marketing and promotions relating to the publications. Liased with Toronto Blue Jays Management team to develop and execute strategic sales and marketing opportunities for advertising clients.- Grew advertising sales by 50%.- Executed and directed the marketing launch of the first Toronto Blue Jays Collector Baseball Card series from creative design to promotion and fulfillment, generating a new revenue stream for the company.

Toronto, Ontario

Responsible for new business development and key account management and retention.-Achieved new business revenues in excess of $1.2 million annually

Responsible for account management and new business development. Launched successful weekly advertising column entitled 'Focus on Fashion'.Awarded Southam Gold Medal Award for revenue generation across newspaper chain.Awarded Ross Bates Award for excellence in newspaper advertising.

Bachelor'S Degree, Business & Psychology

Bachelor Of Arts, Business & Psychology

Was actively involved in many school activities and sports. I devoted the majority of my spare time to studying dance and more.