Catherine Hefferan Email & Phone Number

Copenhagen, Capital Region, Denmark

Working in partnership with Brandwatch customers, as both a Strategic Consultant and a Social Media Data Analyst. Making an impact across four core areas:- Audits & Analysis- Social Media and Network Strategy- Reporting Services- Enablement Sessions-Strategic Consultant for all things social-Leading customer projects / customer relationship management- Social media data analysis: audits & KPI reports- Social Media Playbooks / channel strategies- Tangible recommendations for social- Enablement via workshops & webinars on industry and marketing trends

Copenhagen Metropolitan Area

Worked in tandem with the Marketing Manager to optimize our internal workflows as well as implementing a publishing tool across all social platforms. Created marketing materials for sponsored and owned events taking place at TechBBQ2021.

Copenhagen

Keri Bloomfield is the creator of the blog "Bilingual Backpack Baby" and first-time author of her upcoming book, "Nothing Like A Dane". Her style of writing and sense of humor is uniquely hers and I'm very excited that I'm able to help her prepare for her book launch and what comes after! Areas of responsibility:- Development of the social media marketing strategy - Optimization of her social profiles-Designed her new solo website - Refreshed her Bilingual Backpack Baby website- Content creation for social and web, including visual identity for digital rebrand, including design of her instagram highlights & all social headers- SEO optimization- Brand building and activation for all digital and offline events- Establishing KPI's and future initiatives to grow her brand and community following

Copenhagen Metropolitan Area

Assisted this great organization to solidify their social media presence, define their tone of voice, and promote the individual companies that have come together as collaborators to offer all the services necessary for a easy, successful and positive experience settling into life here in Denmark. -Managed two interns during the summer months that were integral in building out our new strategy and content

Copenhagen Area, Capital Region, Denmark

The International is an independent publication that is printed and available online that presents compelling and constructive content in an easily accessible way to assist internationals in their adjustment to life in Denmark.Areas of responsibility:- Development of the social media marketing strategy - Optimization of the company's social profiles - Content creation for social, web and email, including logo identity for digital rebrand- Community management of the company's social channels- Partnerships and collaboration research and outreach- Brand building and activation for all digital and offline events- Oversee and onboard SoMe Brand Ambassadors located throughout Denmark-Maintenance and optimization to the new The International Denmark website- SEO optimization- Establishing KPI's and future initiatives to grow our brand and communitySignificant *organic* results:- An increase in Instagram followers of more than 50% in under one year- An increase in Facebook followers of more than 30% in under a year- Engagement rate significantly increased on Facebook and Instagram

Copenhagen Area, Capital Region, Denmark

TechBBQ is a two-day international tech-startup summit by and for the startup community. Every year a dedicated team works tirelessly to link entrepreneurs with the world, providing startup ecosystems with cutting edge insights, business opportunities, and network. This past year we had to pivot due to Covid-19 which meant forgoing the physical event and instead bringing the experience completely online. Key responsibilities:- Content creation for web, email, and social media- Established a new visual identity using the current shapes and forms associated with the TechBBQ Brand-Designed the 2019 EOY Report -Created branded Google Slides templates to be used company-wide-Created the "StartupCapital" logo and identity-Created the "TechBBQDigital" logo and identity- Copy editing and proofing for web, email, and social media- Designed graphics for all social use and external use (such as advertisements, presentations, reports or merchandise)- Active member of the marketing team during strategy and creative brainstorming sessions

Washington D.C. Metro Area

Key responsibilities:-Participated in the creative evaluation and selection process for TV, radio, and digital ad campaigns-Project managed a variety of assignments that entailed being the point-of-contact for creative and media agencies, executing cross-platform integrations on TV, radio, and digital.-Worked with our internal teams to identify creative needs and develop messaging strategy-Worked with the Social Media team as a liaison to ideate new creative, copy, and activations to align social media strategies with our overall Brand messaging and strategy-Managed creative agency relationships- Fulfilled trafficking requests for Linear, Radio, and Internet- Assisted in community moderation on the official GEICO YouTube channel during activations

Key responsibilities:-Managed branded social media channels (Facebook, Twitter, Google+, SnapChat, Instagram) for GEICO, the GEICO Gecko and GEICO Gaming-Managed, created and published original, high quality content and copy for GEICO Gecko and GEICOGaming -Monitored conversations across social media platforms and addressed important mentions in real-time through engagement or escalation to GEICO Service-Wrote, edited, and proofread copy for social calendars-Coordinated with internal and external content providers to ensure high quality written and visual content at a regular cadence-Direct and regular interactions with two major external agencies as well as with our internal departments including broadcast, digital, events, legal and public relations -Project management for tent pole event coverage: Responsible for ROS, covered events across all social media platforms, and created engaging branded content utilizing a smart device and data insights to craft storylines

Chevy Chase Md

A dual position in which I coordinated and trafficked the requests submitted to our marketing department's Creative Team, scheduled, lead, and participated in brainstorm sessions, and created new print collateral for local GEICO agents and national magazine publication campaigns ( eg. ESPN, National Geographic, NY Times.

Wilmington, Delaware

Worked within the In-house Card Art Services department to produce 16-2000 components per month for direct mail and on-site promotions.Responsible for creating and modifying layouts for final production and release, created composites and presentation boards, participated in brainstorms and copywriting sessions and worked within branding guidelines for major brands such as : Disney, Marriot, Amazon, Hyatt, Southwest Airlines, and United.

Hollywood, Ca

Formally called ILAA (I Love All Access), I worked as a freelance graphic designer for VIP Nation, a Live Nation company, which provides premium concert ticket packages including preferred seating, VIP treatment, and access to your favorite artists.Created visual assets for the band Journey’s 2011 Eclipse Tour, including VIP poster, lanyard passes, and VIP meet and greet fan area at the Hollywood Bowl in California.

Phoenixville, Pa

Produced a number of program books for Montgomery Schools, Chester County Fund for Women and Girls, and Louise School of Dance ranging from 15 pages to 76 pages in length.Responsible for design and layout of all publications

Washington D.C. Metro Area

During the 2010 Election cycle, I handled a variety of direct mail pieces that required color correction, photo retouching, design work and pre-flighting for the Democratic and Progressive parties nationwide at Malchow, Schlackman, Hoppey and Cooper, known as MSHC Partners, a leading Democratic direct mail and communications strategy firm based in Washington, D.C. that offers campaigns an integrated approach to voter contact that includes mail, micro-targeting and interactive services.

Washington D.C. Metro Area

During the 2008 Election cycle, I art directed and designed informative and creative direct mail pieces for the Democratic and Progressive parties nationwide at Malchow, Schlackman, Hoppey and Cooper, known as MSHC Partners, a leading Democratic direct mail and communications strategy firm based in Washington, D.C. that offers campaigns an integrated approach to voter contact that includes mail, micro-targeting and interactive services.

Wilmington Delaware

For this boutique communications agency, I worked on a variety of projects including extensive photo retouching for printed materials, logo concepts and redesigns and creation of promotional pieces for the educational program, Junior Achievement of Delaware, Inc.

Harrisburg, Pennsylvania Area

My first job after graduating college! It was a great position as I had the opportunity to wear many hats and have a variety of responsibilities right from the start.During my time at Hershey Ice Cream, I produced many forms of marketing and point of sale materials as well as illustrations and packaging that are still used throughout the company and in all Hershey Ice Cream locations.Key responsibilities:-Designed print collateral to be used in stores and rest stops nationwide-In collaboration with a food designer, created two wrappers for products: "Wally the Walrus" Vanilla Ice Pop and "Pengo the Penguin" Cherry Ice Pop-Digital mockups of future store locations -Created a series of coloring book pages featuring my illustrations for the kids section of the website-Created illustrations used on a set of limited edition glasses -Represented our company and set up and broke down our booth at events

Reading, Pennsylvania Area

This was a paid internship.Produced a variety of printed materials such as coupons and ads used throughout the store and for local publications.Participated in the marketing department meetings, so I had a well-rounded grasp of strategy implementation used within the company.Represented Vanity Fair at location openings

B.F.A, Advertising Design, Communication Design

A 2 Week Intensive Course Focusing On Contemporary British Advertising And Graphic Design, Kutztown University International Study In Advertising