Catherine Holt, Mba Email and Phone Number
đ Hello there! I'm a vibrant Marketing maestro, buzzing with energy and an unquenchable thirst for innovation. Armed with extensive experience in all areas of Marketing, including Advertising, Digital, Market Research, Customer Segmentation, and creating unforgettable Customer Experiences, I bring a unique blend of creativity and strategic thinking to the table. đđ As a marketing guru, my superpowers include a robust ability to craft compelling narratives that resonate with diverse audiences, driving engagement and growth. I'm a master organizer with a knack for analytical thinking and whipping up creative solutions to tricky problems. Communicating? That's my jam, whether it's through compelling words or engaging conversations. I adore crunching numbers and steering projects to success, always with a keen eye on understanding people and sparking their motivation. đđĄ Data is my playground! I thrive on gathering insights to decode customer behavior, using this treasure trove to elevate every aspect of their experience. Whether flying solo or collaborating in dynamic teams, my drive never dims. đđŠâđź Believing firmly in the magic of honesty, hard work, trustworthiness, open-hearted communication, and a dash of humility, I've woven these values into the fabric of my professional journey. Let's connect and create something extraordinary together! â¨
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Director Of Marketing & Customer ExperienceMaster Jul 2022 - PresentVaughan, Ontario, Canada -
Director Of Customer ExperienceThe Master Group / Le Groupe Master Dec 2021 - Jul 2022Vaughan, Ontario, Canada
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Sr. Manager, Customer Insights & ExperienceWolseley Canada Inc. Jun 2017 - Dec 2021Burlington, Ontario, CanadaMy work takes the voice of the customer and ensures their opinions are heard within the entire company, from the front line sales associates to the President. I focus on gathering valuable customer insights and using that data, along with transactional and behavioural data, to build creative business strategies that put the customer front and centre in strategic decision making. I have extensive experience writing, distributing and analyzing surveys, utilize Net Promoter Score and Customer Satisfaction score to measure loyalty and satisfaction, and assisted in developing an RFM model to help understand customer behaviour and churn rates. -
Customer Experience ManagerFerguson Enterprises Oct 2016 - Jun 2017Newport News, Va, Usaâ˘In charge of the Customer Experience Department managing a team of three focusing on enhancing the overall Customer Experience at Ferguson through needs-based segmentation and customer intelligence.â˘Developed a comprehensive training plan for Segmentation national roll-out and implemented training and adoption of the Segmentation theories in Florida.â˘Manage both the training and communication plans for the national roll-out of Segmentation.â˘Assisted in the development of a holistic customer report incorporating all customer transactional data, price matrix utilization, churn status, and customer segment to help Sales Managers meet KSIs.â˘Currently managing the implementation of a cloud based vehicle to deliver the customer report to the sales teams nationally allowing for dashboards, visualizations, security, and easy access and delivery of key customer data. â˘Developing key goals and initiatives for the Customer Experience department ensuring our goals align with Fergusonâs overarching goals â˘Coaching and developing the skills of each department associate to ensure they meet not only their own personal career goals, but the department goals too. -
Project Manager - Customer And Market AnalyticsFerguson Enterprises May 2015 - Sep 2016Newport News, Virginiaâ˘Developed, implemented and managed the ethnographic Customer Segmentation pilot study and increased sales with 18 âchallengingâ customers by $1M in a year using proprietary needs-based customer segmentation theories.â˘Developed sales strategies by customer segment to increase revenue, gross profit, and lower cost to serve based upon the pilot study.â˘Fully developed comprehensive customer journeys by customer segment focusing on moments of truth, pain points and strategies to improve the total customer experience at Ferguson.â˘Created training documents, videos, training aids, and marketing collateral for Segmentation.â˘Assisted in the development of a national roll-out strategy to implement Customer Segmentation.â˘Conducted customer in-person interviews nationally.
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Customer Insights Analyst IvFerguson Enterprises Apr 2014 - Apr 2015Newport News, Va Usaâ˘Instrumental in the development of Fergusonâs needs-based Customer Segmentation initiative and predictive model.â˘Created and coordinated qualitative and quantitative research studies â customer intercepts, in-depth interviews, associate shadowing, online surveys and associate interviews - following best practices in research design and documentation.â˘Performed location fieldwork and conducted qualitative interviews to learn more about the unattached consumer. Analyzed all data and presented the findings to upper management.â˘Assisted in the development and design of the customer segmentation strategy that complies with all current business objectives.â˘Developed a clear understanding of Fergusonâs hierarchal structure by creating a customer journey map from the associates perspective and comparing that to the customersâ perception to analyze gaps in those perceptions in order to improve the customer experience, profitability and share of wallet.â˘Managed and conducted strategic research projects to support Fergusonâs key strategic initiatives
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Market Research AnalystFerguson Enterprises Sep 2013 - Mar 2014Newport News, Va Usaâ˘Identified market demand and customer prospects with a focus on organic geographic growth as well as identifying potential greenfield locations for branches.â˘Analyzed market data to create market planning reports for GMs and senior management.â˘In-depth knowledge of market research tools and databases.â˘Confidently communicated market research insights to influence business decisions at all organizational levels.â˘Conducted data analyses, brainstorming sessions, qualitative interviews and moderated research meetings.â˘Supported strategic plans of the company by providing research information
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Market Research AnalystFerguson Enterprises Mar 2005 - Nov 2006Newport News, Virginiaâ˘Analyzed market data to create market planning reports for GMs and senior management for potential new locations.â˘Evaluated economic statistics to create custom reports for upper management that summarized market relevant information.â˘Created a market research scorecard that became a standard template within all departments in the Marketing department. â˘Liaised with vendors/consultants to perform primary research, support loyalty programmes, and extend secondary research sources to provide additional statistics to support the Marketing department.â˘Interviewed, trained, and supervised four market research interns.
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Marketing AnalystCherry Bekaert Llp Jun 2004 - Mar 2005Richmond, Virginia AreaDESCRIPTION: In a position created especially for my skills, I successfully reorganized the whole marketing strategy of the industry group working with the Director of Government Services. EXPERIENCE:Expertly analyzed request for proposals and created technically sound and aesthetically pleasing propositions for potential clients. â˘Created a marketing strategy to broaden the brand image of the industry group, which included developing the target market for new products and services, creating all copy and images for marketing collateral, and designing a direct marketing campaign (mail and e-mail) to complement the Firm's exhibiting schedule.â˘Developed and maintained databases of current and prospective clients. â˘Analyzed advertising opportunities and created an advertising campaign to maximize budgetary requirements and target market exposure.â˘Participated in strategic planning meetings with partners and upper management to brainstorm the industry group's goals for the next fiscal year.â˘Developed a marketing budget for the Government Services Group.â˘Managed all aspects of trade exhibitions, which included all marketing materials, organization, and promoting the company as a firm representative at the trade shows. -
Marketing CoordinatorCherry Bekaert Llp May 2003 - Aug 2003Richmond, Virginia AreaOrchestrated business-to-business marketing efforts for roll out of new automated government financial report writer, including creating databases, contact management, mail merge, designing RFP, and web page design.June 2003 Employee of the Month.Researched and selected target government conferences/exhibitions to promote new product. Conferences attended: GFOA
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Teaching AssistantGrafton Middle School Aug 1999 - Mar 2001Provided extra tutorial for 12 emotionally disturbed children, and aided their integration back into mainstream classes through carefully monitoring their behavior and teaching the students organizational skills.Formatted and modified teaching plans in compliance with the SOLs.Coordinated teaching plans for the following year.
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Recreation TechnicianU.S Mar 1999 - Aug 1999Prepared monthly reports for over 50 patients' participation in social activities, and successfully encouraged the participation of normally unwilling patients.Organized and supervised bi-monthly excursions to malls/grocery stores to keep patients in touch with community.Trained 3 new Recreation Technicians.
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Self-Employeed VocalistSelf-Employed Apr 1991 - Jul 1998Negotiated extremely competitive contracts in Europe, Caribbean, and Middle East with hotels managers and agents, and successfully managed the musical group throughout each contract. (Group size varied from 2-5 people).Developed new entertainment activities for each contract and mediated any conflicts.
Catherine Holt, Mba Education Details
Frequently Asked Questions about Catherine Holt, Mba
What company does Catherine Holt, Mba work for?
Catherine Holt, Mba works for Master
What is Catherine Holt, Mba's role at the current company?
Catherine Holt, Mba's current role is Director of Marketing & Customer Experience | Customer Centric | Marketing Maven | Data Diva | Tireless Traveller | Also plays well with others.
What schools did Catherine Holt, Mba attend?
Catherine Holt, Mba attended University Of Liverpool, The College Of William And Mary - The Mason School Of Business.
Who are Catherine Holt, Mba's colleagues?
Catherine Holt, Mba's colleagues are Danny Kiriakou, Sobomate Brown, Yann Blanchard, Domenic Cuccia, Marie-Paule Gaudreau Cote, Josee De Lafontaine, Mathieu Chartrand.
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