Catherine Jan Email & Phone Number

Toronto, On, Ca

As the Digital Strategy Officer, I act as the Digital Strategy project lead for the main website consolidation project. My responsibilities include:• leading the continuing transformation of partnershipagainstcancer.ca into the organization’s main website• overseeing the development of partnershipagainstcancer.ca’s information architecture to ensure scalability and relevance to end users• working with the Digital Strategy manager on the development and implementation of an overarching content strategy for the site• managing digital vendors (user experience, design, content development)• collaborating with the Partnership’s internal IT team throughout the technical development and deployment stages• acting as project lead for other organizational digital strategy projects, which include responsibilities for defining scope, leading project meetings, documenting requirements and managing timelines• coordinating the uploading and posting of website content using CMS WordPress in both English and French, ensuring the French matches the English• taking charge of the roll-out of organizational digital content guidelines and training teams in digital best practices• ensuring that content adheres to digital guidelines in terms of plain language, SEO, user experience and accessibility• contributing to the digital content governance planning process

Toronto, Canada Area

JULY 2017 TO APRIL 2018While I am still a Website Operations Manager, I have switched from managing customer-facing website consultants, call centre agents and web designers to copywriters and administrative clerks. I'm back to my roots - words. My Copywriters write SEO-friendly website copy that gets readers to convert to customers and helps with advertiser branding.My Clerks update business profiles and help ensure that website contracts and instructions pass smoothly from sales reps to production teams.Social media work: I run French-language Facebook campaigns for Quebec-based customers. My work includes creating content, editing images, boosting posts and doing community management.Customer service: I phone customers directly when special care is needed. My calm demeanor, willingness to listen and serve, and clarity of expression leads to good results.JANUARY 2017 TO JULY 2017I managed three web-savvy teams that created SEO-friendly, easy-to-navigate websites for small business owners. My Multimedia Fulfillment Reps consult customers to determine needs and provide guidance. With the customers' objectives in mind, my MFRs guide copywriters and designers.My Web Designers build visually appealing, user-friendly websites that look great on desktops, tablets and mobile and that lead users to contact our business owner.My Multimedia Content Agents receive inbound calls from customers regarding website changes, and they pass instructions to the appropriate teams.LEADERSHIP AND COACHING APPROACHAs a manager I try to empower my team to do their best work possible. I help them find a balance between the business rules/guidelines and their individual creativity and insight. I ensure they have the tools, materials and time to do their job successfully, and they understand expectations.As for coaching, I believe that frequent, informal feedback resonates more with team members compared to the traditional end-of-year performance review.

Toronto, Canada Area

SENIOR COPYWRITERI supervise a team of copywriters who write SEO-friendly websites for small businesses. I ensure that we follow best practices in webwriting. This means that I help develop copywriting guidelines, and I edit and audit the work of my writers. Things I look for: -Did we write about the benefits? -Does the tagline work? -Is the text readable for the hurried user? -Is the site easy to navigate? -Is the SEO strong?PRODUCT FULFILLMENT PRIMEI played a key role in fulfilling our newly launched Website Basic (built on CMS called Mono). I trained and supervised team members in copywriting, design and publication.LEADER AND TEACHERAs a leader and teacher, I am the go-to trainer: I train new hires not only on copywriting, but also on our product structures. Since our production tools are always changing, I am regularly training our staff on new applications, while being the interface between my team and I.T. COMMUNICATOR WITH CUSTOMER SERVICE REPS, WEB DESIGNERS, QA, I.T.I also coordinate work flow and discuss website production concerns with other senior copywriters from different offices. In addition, I communicate with teams in customer service, web design, quality assurance and I.T. to resolve problems and bring forth new ideas. My suggestions are often related to increasing efficiency, but also employee engagement. I feel that my writers need to learn, be challenged, get recognition and be proud of serving our small business advertisers with attractive, compelling and creative sites.MARKETERSpecial projects: I've worked on challenging marketing projects that involved creating or polishing up corporate communications. SPEAKER OF FRENCHI have supervised two French-speaking copywriters in the past, and I have also completed French to English translations of short pieces upon request. I'm somewhat familiar with the OQLF. In addition, I read and respond to internal communications in French from sales, marketing and many other departments.

Paris Area, France

I ran my own translation business, mostly translating web content in a compelling and effective manner. Specializing in marketing and communications, I ensured that my small business clients sent the right messages to their customers. TRANSLATOR AND COPYWRITERAs a translator-copywriter, I focused on unique selling points, benefits, branding and SEO. I knew when I had to deviate from the French language and create new text for a North American audience, and when I had to remain more loyal to the original French.What made me a good translator and copywriter? Sharp writing. Rounds of revision. Cultural insights. Web readability skills.SOCIAL MEDIA MARKETERTo gain customers and build my network with other web professionals, I blogged at catherinetranslates.com, I tweeted translation tips as @translatetrad (now @catherinejan), I used LinkedIn, and I created an informative Facebook page. I'd be happy to have another opportunity to put my social media savvy to use again, and to learn more about other platforms.DATA-BASED ACTIONSI also used Google Analytics to track user locations as well as page performance, and this helped me build a stronger website and focus my marketing efforts.

Paris Area, France

My English lessons are upbeat and effective. My students learn English from news, video, debates and music and have a great time while they're at it.I teach in sectors such as stock market, publishing, software development.

Paris Area, France

I taught English in several companies in sectors such as electricity and banking.

Paris Area, France

My students came from the automobile, audiovisual and catering sectors.

Certificate In Digital Strategy & Communications Management

French To English Translation (Marketing And Advertising)

Certificate In Professional Translation, French-English Translation

Maîtrise D'Anglais, Post-Colonial Literature In English

Bachelor Of Arts In English And Creative Writing, English And Creative Writing