Catherine Lanucha Email & Phone Number

Principal strategist focusing continuous improvements in consumer engagement, revenue generation, client relations management, client feedback, and digital portfolios. Empowered brand and audience collaboration via weekly strategy meetings and ad-hoc coaching sessions with audience engagement leads, digital managers, publishers, and executive editors spanning 7+ brands.• Led taskforce in revitalizing newsletter and registration on-boarding. Analyzed the brand digital portfolios to… Show more Principal strategist focusing continuous improvements in consumer engagement, revenue generation, client relations management, client feedback, and digital portfolios. Empowered brand and audience collaboration via weekly strategy meetings and ad-hoc coaching sessions with audience engagement leads, digital managers, publishers, and executive editors spanning 7+ brands.• Led taskforce in revitalizing newsletter and registration on-boarding. Analyzed the brand digital portfolios to pinpoint areas to enhance conversion, customer engagement, retention, and revenues.• Spearheaded and fostered partnerships with the American Press Institute. Coordinated the launch of strategic newsroom analytics tool.• Advised and facilitated discussion on key topics including conversions, user experience, marketing, content consumption, and newsletter reach. Show less

Greater Chicago Area

Trusted advisor to brands and leadership teams on consumer revenue and growth opportunities, such as newsroom organization, subscription strategies, ad hoc mentoring, product analysis, marketing, advertising programs, and content management. Developed regular reports and dashboard for the C-Suite team to evaluate and update key data-driven strategies. Consistently assessed services and products in accordance with digital portfolio target goals and objectives.• Orchestrated deep dive into… Show more Trusted advisor to brands and leadership teams on consumer revenue and growth opportunities, such as newsroom organization, subscription strategies, ad hoc mentoring, product analysis, marketing, advertising programs, and content management. Developed regular reports and dashboard for the C-Suite team to evaluate and update key data-driven strategies. Consistently assessed services and products in accordance with digital portfolio target goals and objectives.• Orchestrated deep dive into growing digital audience revenue brands over 3 years, with emphasis on consumer data, pricing strategies, technology, and talent.• Revamped the corporate product/production team to streamline digital operations and fast-track development of Drupal 8 content management platform for 7+ marketing/advertising/editorial teams • Provided oversight of versatile 5-member product management team and outsourced data insights group. Show less

Greater Chicago Area

Proactive overseer of brand and digital strategies to grow paid audience engagement, elevate content creation, apply industry best practices, enhance digital advertising, and accelerate new product development. Crafted portfolio optimization action plans and encouraged cross-functional and interdepartmental collaboration to plan, develop, and execute strategies. I also engaged with industry stakeholders to forge new partnerships that increased the brand awareness, reach, footprint, and… Show more Proactive overseer of brand and digital strategies to grow paid audience engagement, elevate content creation, apply industry best practices, enhance digital advertising, and accelerate new product development. Crafted portfolio optimization action plans and encouraged cross-functional and interdepartmental collaboration to plan, develop, and execute strategies. I also engaged with industry stakeholders to forge new partnerships that increased the brand awareness, reach, footprint, and revenues.• Subject Matter Expert (SME) in digital thinking and best practices for digital product management and online publishing.• Expanded product portfolio and grew digital audience by 10% impacting advertising clients and subscribers.• Partnered with Audience Development and Marketing teams to deliver brand storytelling of products to audiences.• Brainstormed with peer Directors and leadership to formulate strategies on audience, revenue, and product recommendations, leveraging data analytics, user engagement, market trends, and performance metrics. Show less

Greater Chicago Area

Designated Team Leader in Digital Data Strategy and Intelligence, overseeing business intelligence, digital analytics, and data-driven solutions spanning the company's 9 markets. Facilitated collaboration with cross-functional teams to increase digital subscriptions and user engagement.• Supervised the 7-member digital analytics team and mentored 4 data analysts that executed tagging standards for multiple channels. • Recipient of the Publisher's Team Award for Digital Growth… Show more Designated Team Leader in Digital Data Strategy and Intelligence, overseeing business intelligence, digital analytics, and data-driven solutions spanning the company's 9 markets. Facilitated collaboration with cross-functional teams to increase digital subscriptions and user engagement.• Supervised the 7-member digital analytics team and mentored 4 data analysts that executed tagging standards for multiple channels. • Recipient of the Publisher's Team Award for Digital Growth (2015).• Spearheaded editorial content optimization that bolstered Chicago Tribune's digital subscriptions and audience engagement by 15%.• Essential contributor of data and key insights to the Executive Team for quarterly reports and earnings calls.• Designed and deployed 5+ KPI dashboards for the Executive and Operational Teams. Show less

Greater Chicago Area

Handpicked to leverage and apply analytics and audience data to advance content, product, and audience strategy development spanning the entire digital portfolio. Delivered technical and strategic recommendations to establish tailored KPI dashboards and code best practices. • Promoted interdepartmental initiatives to discover revenue and content opportunities and drive decisions. • Interpreted data, defined user patterns, and offered key action plans to 5+ business units.

Greater Chicago Area

• Drove daily operations, product development, content strategy, and audience reach for the digital portfolio. Specialized in improvements and performance of digital products for all digital properties. Partnered with digital advertising operations. • Entrusted to consult and guide the technology group on implementation best practices for digital initiatives, including apps, digital editions, blogging tools, eBooks, and WordPress VIP registration and installation. • Oversaw the digital… Show more • Drove daily operations, product development, content strategy, and audience reach for the digital portfolio. Specialized in improvements and performance of digital products for all digital properties. Partnered with digital advertising operations. • Entrusted to consult and guide the technology group on implementation best practices for digital initiatives, including apps, digital editions, blogging tools, eBooks, and WordPress VIP registration and installation. • Oversaw the digital budget, while holding full P&L accountability, in accordance with directives from the publisher. Show less

Chicago, Il

Essential leader of transitioning a traditional newspaper company into a digital-first organization. Strengthened the digital brand equity through social media strategy, SEO, and product analysis. Re-instituted audience analytics tracking and testing. Regularly, delivered insights to technical teams and business unit leaders on revenue growth and policy design.• Advised on the scaling and revamping of 40+ mobile sites. Spearheaded the launch of smart phone applications.• Earned… Show more Essential leader of transitioning a traditional newspaper company into a digital-first organization. Strengthened the digital brand equity through social media strategy, SEO, and product analysis. Re-instituted audience analytics tracking and testing. Regularly, delivered insights to technical teams and business unit leaders on revenue growth and policy design.• Advised on the scaling and revamping of 40+ mobile sites. Spearheaded the launch of smart phone applications.• Earned incremental revenues, boosting user engagement through a key partnership with a video content provider.• Rolled out a paid online subscription campaign that outperformed the target audience growth by 80%+ in first 2 months. Show less

Journalism, Editorial/Public Relations

Education record