Breakwater Strategy is an advisory partner on high-visibility, high-stakes public affairs, corporate reputation and capital markets issues for leading businesses, nonprofits and associations. We help organizations navigate their most complex and consequential moments – helping to minimize risk and accelerate opportunity. We advise boards, C Suite executives, and policy, communications and investor relations leaders.

・Built customized and strategic public relations plans by conducting extensive research and generating creative ideas to drive effective communication campaigns・Coodinated, researched, and drafted industry award submissions on behalf of a client with a 71% awarded rate・Leveraged strong proficiency in various public relations tactics, including content creation for media materials, blogs, websites, and case studies, ensuring compelling and engaging messaging to drive successful client initiatives・Developed and maintained strong relationships with media professionals and influencers, leveraging innovative pitches, story angles, and outreach techniques to secure media coverage and monitor results・Led social media initiatives by creating effective strategies, managing content calendars, actively engaging with the audience, and monitoring performance to drive brand awareness and customer engagement

・Built a client account staffing plan, allocated budget, and lead day-to-day account operations for Fortune 500 client・Developed and implemented internal and external corporate communication strategies, including crisis communications, reputation management, and media strategy・Conducted social listening to inform client recommendations related to an anticipated or ongoing crisis・Built and implemented media strategy, including compiling media lists, drafting pitches, and pitching on behalf of clients・Coordinated strategy and developed deliverables on high-profile crises, cybersecurity/data breaches, public affairs, and other matters to achieve positive outcomes for clients・Accompanied clients to Capitol Hill to advocate on behalf of policy, legislative, and company critical focus areas

・Developed deliverables on high-profile crises, cybersecurity/data breaches, public affairs, and numerous other matters to achieve positive outcomes for clients・Conducted social listening to inform client recommendations related to an anticipated or ongoing crisis・Built advocacy and education campaigns that align with clients' marketing strategies・Researched legislative and policy initiatives that amplify and further client priorities within the Beltway and nationwide・Managed client account deliverables and ensured on-time delivery by managing up to practice group leadership

・Coordinated quarterly submission of 600+ certification documents to the Department of Commerce and managed a three-person paralegal team from start to finish・Researched, compiled, and distributed client-specific daily press clips regarding Middle East regional news・Prepared and finalized submission materials for filings with the Department of Commerce, International Trade Commission, and Court of International Trade・Organized client materials and attorney work products, including use of internal and external databases, imaging systems, and other computer-based technology・Conducted statutory, regulatory, factual, or due diligence research on topics including export controls, federal or state laws, and more・Monitored Department of Commerce ACCESS site for new filings

・Researched industry-specific media contacts and produced niche media lists with 500+ local and national news outlet contacts・Composed communication materials on the Congressman’s legislative standpoints for multi-platform distribution・Compiled 900+ media hits in a spreadsheet to analyze 2020 media coverage topics, publications, and tailor communications strategy・Received and responded to constituent concerns over the telephone and logged information in Fireside data management platform・Supported communications team on day-to-day tasks as they arise

Academic Tutor・Provided weekly academic support to 5+ ECU student-athletes in qualifying courses・Clarified and supplemented course information to enhance student understanding and increase student successAcademic Accountability Partner・Guided student-athletes in developing a personal success plan including time management, organization, and planning・Assisted student-athletes in fulfilling their weekly academic plans to ensure on-time assignment completion and academic success・Brainstormed and workshopped what study strategies work and don't work for each student

・Examined how the news media presents e-cigarette related issues by coding the occurrence and presentation of e-cigarettes in 603 US, UK, and Korean newspaper articles・Collaborated to create code book with 77 percent intercoder reliability across four individual coders・Contributed to “A Cross-National Study of E-cigarette News Coverage” which was selected to the 70th Annual International Communication Association Conference

Public relations intern at Dalton (formerly the Bradford Group).