Catherine Leung Email & Phone Number

Hong Kong

Hong Kong SAR

- Manage client relationships and serve as the primary point of contact for all communications- Develop and execute strategic PR campaigns that achieve measurable results for clients- Monitor and analyze media coverage and industry trends to provide insights and recommendations to clients- Coach junior team members, providing guidance and support to help.

- Acted as project lead of several accounts, in charge of account servicing, client liaison and overall PR campaign management - Developed brand strategies with the team to generate coverage for clients from local perspective and thus boosting awareness and salesKey clients include Coffee Meets Bagel, Black Sheep Restaurants, Dayuse

Hong Kong SAR

- Supported the planning and executions of restaurant and product launch campaign from translation and distribution of press materials, coordinating shooting and tasting events to exploring exclusive speaking opportunity.- Led the Chinese pitching role for several accounts and generated +170 coverage for the launch of Pata Negra House Group The Iberico Ham.

Hong Kong

• Why Not Asia is a boutique agency based in Hong Kong with strong market knowledge in Asia and have been working with a number of internationally brands in lifestyle sectors.Main Responsibilities:
• Designed and implemented comprehensive PR and communication strategies for clients to reinforce or create brand awareness
• Day-to-day account servicing activities with areas covering media relations, campaign coordination and content creation across F&B, travel and lifestyle sectors in Asia
• Built and maintained good relationships with local and regional media, influencers and bloggers
• Facilitated media communication via preparation of press materials, media stays, events and tastings arrangementPrevious key clients including:Rosewood Hotels & Resorts | Four Seasons Hotels & Resort | King Power Group.

Hong Kong

• Managed the overall logistic and manpower arrangement of Sedan Chair Race
• Liaised with over 30 leading companies including Gammon Construction, UBS AG and Jardine Matheson to secure their race sponsorship
• Oversaw the funding distributed to beneficiaries charities
• Monitored the financial bookkeeping and annual auditing with KPMG
• Initiated the website revamp with responsive design for a new brand identity

Hong Kong

• Organized the annual Sedan Chair Race and Bazaar
• Designed promotional materials including printed advertisement, posters, direct mail, newsletter and other below-the-line materials
• Maintained relationships with 50+ advertisers, donors and sponsors
• Managed the social media platform and generate 15% like from last year

Hong Kong

• Initiated to design the logo, business card and package coupons to rejuvenate the image of enterprise with innovative and fashionable style
• Managed the implementation of booths in 2 large-scale exhibitions held in HKCEC and provided direct customer support
• Collaborated with a team of 5 to optimize the development of the enterprise by generating a development proposal and launching the membership system
• Resolved the staff arrangement for the enterprise by establishing the code of conduct for the staff

Bachelor Of Social Science, Public Policy, Management & Politics

Activities and Societies: Promotion Secretary, The Executive Committee of the 1st Liberal Arts and Social Sciences College and Division.

High School, Hkdse

Activities and Societies: Choir, Prose Reading, Voluntary work