Overseeing the development and implementation of strategic communications plans for both corporate and consumer lifestyle clients. Currently leading and will continue to develop the corporate team. Direct accounts included Google, Colliers International, SmarTone, Jardine Restaurant Group, and TUMI Asia. Exploring new opportunities for the company and team to grow through expanding client portfolio to cover previously untapped industries and sectors (e.g. property services, F&B operator, etc.) and scope of services (e.g. marketing campaigns and events), as well as reinforcing team capabilities and diversifying their skill sets.

Develops online and offline marketing strategies for the company and brands across the UK and Europe to target the fast-growing Chinese consumer segment in these markets, specifically through building targeted social media strategies and managing such platforms as Facebook, Instagram, LinkedIn, WeChat and Weibo.

Graduated from MBA in International Marketing with Distinction in April 2018.

Managed public relations and corporate marketing and communications functions:- Led the planning and execution of product and services launches, press conferences, events and overseas media trips as well as coordinating press release dissemination and updating of news center to generate coverage across B2C and B2B media outlets- Established profiles of senior executives from headquarters and local subsidiary through pitching in-depth print and TV interviews- Produced written and video customer stories featuring the different user scenarios of products and services across diverse industries to enhance sales efficiency- Prepared executive speeches and decks to communicate and reinforce product messages and company values

- Managed and led the execution and development of media and joint-marketing strategies for a wide portfolio of high-calibre clients, including 2XU, HMVideal, Jack Wills, Jax Coco, Nespresso, San Pellegrino, UGG Australia, F. P. Journe, Invicta and TUMI, etc.- Drafted and distributed press releases to drive coverage- Oversaw Chinese translations of press materials to ensure accuracy and brand consistency - Led a mentor programme for the Chinese media specialist team

- Supported the planning and execution of award-winning product launches and communication campaigns for various clients, including: • The ‘5th Anniversary in Hong Kong’ campaign of Australian sports brand 2XU which won Gold at Marketing Magazine’s 2014 Hong Kong PR Awards for ‘Best Product Launch’ and Silver for ‘Best Sports PR Campaign’ • The 2014 campaign with British fashion brand Jack Wills which successfully landed over 430 pieces of media coverage in a year and won Gold for ‘Most Profitable PR Campaign’ at Marketing Magazine’s 2014 Hong Kong PR Awards- Managed the day-to-day liaison and coordination of servicing for clients and maintained a high level of engagement with media, bloggers and influencers to ensure KPIs were achieved

- Expanded the reach of clients’ products and services to a wider audience by exploring and establishing close connections with previously untapped media outlets and publications, thus generating more coverage and boosting brand awareness and sales for the clients- Supported the preparation and execution of product launches and communication campaigns for clients, from translation of press material, distribution of media invitations, to press management in events- Managed the compilation of press kits, coverage reports and media lists in an organised manner

- Produced video packages of international news in Chinese, reaching over 7 million Hong Kong viewers as well as Chinese viewers worldwide- Led news programming in studio for at least 5 news casts a day to ensure the accurate and timely delivery of news to viewers through the 24/7 news channel

Provided concierge, home and auto assistance services to prestige credit-card holders and insurers

Produced audio packages of local news affairs for radio broadcast, and filmed and edited video for publishing on the online news channel