Catherine Herman Email & Phone Number

West Palm Beach, Florida Area

Created strategy to support the $50M transformation from community hospital to premier academic teaching facility in effort to combat Florida’s dire physician shortage; plan included critical recruiting and residency program needs, new facility development, and fundraising requirements.- Defined timeline for development of three new residency programs, which resulted in significant changes to initial hospital planning and will guide hospital to develop world class programs though a set of prioritized initiatives.- Developed 5-year financial projections to outline the expected revenues, expenses, and fundraising needs for the $50M academic transformation; created multiple fundraising mechanisms including endowments, naming opportunities, and sponsorships.

Greater Philadelphia Area

Managed digital strategy, community sponsorships, and registration campaigns to provide new revenue streams and enhance community engagement though the “Run for Woods,” an inaugural fundraising event.- Initiated direct-to-consumer digital campaigns, social media strategies, and corporate sponsorships, all of which resulted in over $225,000 in donations. - Exceeded initial registration sales target by 100% through the identification of new critical audiences, sourcing both individuals and organizations interested in supporting the event and the overall cause.

Greater Philadelphia Area

Digital Strategy / Digital Media / E-commerce: - Profiled 10+ “best in class” digital organizations across multiple industries to create a comprehensive leading practices assessment, which directed the reorganization of the Enterprise Digital function and provided tangible recommendations for improved digital marketing and e-commerce at one of the largest U.S. retailers.People and Organizational Design:- Led the creation of two key deployment and culture initiatives intended to retain top talent, both of which were rolled out to the S&O practice in 2014-15; this internal project was highly selective and confidential, collaborated with Managing Director and Chief Talent Officer.

Greater Philadelphia Area

Digital Strategy / Digital Media / E-commerce:- Developed strategic roadmap for large for-profit education company and outlined critical next steps for increased process efficiencies and improved digital communications; plan refined their operating procedures and improved student services.Business Strategy:- Designed complex quantitative model, including 100+ financial/non-financial variables that outlined the legislative, financial, and reputational risks of a potential merger; enabled executive leaders of health insurance company to make final integration decisions. - Implemented governance structure and prioritization methodology for large rating agency’s $175M+ project portfolio, recommended 14 critical initiatives and provided 5-year strategic roadmap for ongoing business/IT alignment; all recommendations were accepted.People and Organizational Design:- Provided foundational staffing and organizational recommendations for the CFO of a large media and communications company to leverage while creating a business case and operating model for a new “best in class” Data Management function.

Greater Boston Area

- Created benchmarking assessment to outline leading digital payment / personal banking processes across banking and insurance companies to provide a complete virtual mock-up of the company’s future state, “best in class” processes

- Assisted class participants with research projects to ensure successful completion and communication of findings- Managed three independent groups of students to facilitate progress throughout thesemester in correlation with Dean Colangelo’s ideals

Paris Area, France

Advanced from Regional Competition to place first in National Competition- Devised strategic marketing initiatives to increase market share for Dannon- Prepared formal business presentation to explain and support our ideas through finical statements, increased customer awareness, and SWAT analysis - Presented suggestions to Danone International CEO and executive committee - Placed first at Nationals, advancing to represent the United States at international level United States team at TRUST International Competition in Paris, France- Created business presentation for multiple groups of Danone representatives to explain our initiatives to make company for environmentally friendly- Placed fourth, as the only team of undergraduates and first year competitors, for our ideas on corporate sustainability

Washington D.C. Metro Area

- Compiled investment overviews of the company’s international funds and assets to facilitate research for senior colleagues- Reconciled daily bank statements and processed company bank requests to prepare reports for Vice President of Investment group and lead accountants

- Mentored teams of 16 campers and volunteers with developmental and physical disabilities to help create a fun camp experience and increase self esteem- Supervised athletic events for both individual teams and for more than 80 campers to ensure smooth and successful operations Facilitated group cooperation and maintained camper morale by maintaining a positive atmosphere

Master Of Business Administration (M.B.A.)

Bs, Finance

Activities and Societies: Sapphire Leadership Program, Alpha Kappa Psi, THON - 2011 DancerRobert J. Banks Scholarship - Awarded.

Bachelor Of Science; Of Liberal Arts Bachelor Of Arts, Finance; Economics

Education record